The Juice Detox Diet 3-Book Collection

The Juice Detox Diet 3-Book Collection Jason Vale All you need to lose weight, slim down and get healthy after the Christmas party season, and beyond, from million-copy bestselling author and king of juicing Jason Vale.Step 1: Kick-start your detox with Jason’s bestselling title, 7lbs in 7 Days – a week-long super juice cleanse.Step 2: Follow up with its perfect partner, Turbo-Charge Your Life in 14 Days, a two-week diet plan with meals delicious recipes included, to maintain your weight loss, change the way you eat, and keep your body lean, permanently.Step 3: Supplement your new lifestyle change with Juice Master Keeping it Simple, your ultimate collection of 100 delicious juices and smoothies to inspire you on your journey to health, energy and permanent weight loss.What are you waiting for? Copyright (#u06089971-7FFF-11e9-9e03-0cc47a520474) 7LBS IN 7 DAYS The contents of this book should be used as a general guideline only. Nothing in this book should be taken as medical advice or diagnosis, and you should always consult with a qualified medical practitioner before starting any weight-loss programme, or if you have any concerns about your health. The author and the publishers do not accept any responsibility for any loss or harm that may occur from your use or misuse of this book or your failure to seek appropriate medical advice. HarperThorsons An imprint of HarperCollinsPublishers 1 London Bridge Street London SE1 9GF www.harpercollins.co.uk (http://www.harpercollins.co.uk) and HarperThorsons are trademarks of HarperCollinsPublishers Ltd First published as 7lbs in 7 Days: Super Juice Diet by HarperThorsons 2006 Also published as 7lbs in 7 Days: The Juice Master Diet This edition published 2012 © Jason Vale 2006, 2012 Cover layout design © HarperCollinsPublishers Ltd 2014 Cover photographs © Shutterstock.com. Jason Vale asserts the moral right to be identified as the author of this work A catalogue record of this book is available from the British Library All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books. Find out about HarperCollins and the environment at www.harpercollins.co.uk/green (http://www.harpercollins.co.uk/green) Source ISBN: 9780007929085 Ebook Edition © OCTOBER 2009 ISBN: 9780007348565 Version: 2013-07-30 TURBO-CHARGE YOUR LIFE IN 14 DAYS HarperThorsons An imprint of HarperCollinsPublishers 1 London Bridge Street London SE1 9GF www.harpercollins.co.uk (http://www.harpercollins.co.uk) and HarperThorsons are trademarks of HarperCollinsPublishers Ltd First published by HarperThorsons 2005 This updated edition published 2014 © Jason Vale 2005, 2014 A catalogue record of this book is available from the British Library Jason Vale asserts the moral right to be identified as the author of this work Cover photographs @ Shutterstock.com All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books. HarperCollinsPublishers has made every reasonable effort to ensure that any picture content and written content in this ebook has been included or removed in accordance with the contractual and technological constraints in operation at the time of publication. Source ISBN: 9780007194223 Ebook Edition © APRIL 2014 ISBN: 9780007390274 Version: 2014-08-07 JUICE MASTER KEEPING IT SIMPLE NB While the author of this book has made every effort to ensure that the information contained in this book is as accurate and up-to-date as possible at the time of publication, medical and pharmaceutical knowledge is constantly changing and the application of it to particular circumstances depends on many factors. This book should not be used as an alternative to specialist medical advice and it is recommended that readers always consult a qualified medical professional for individual advice before following any new diet or health programme. The author and publishers cannot be held responsible for any errors and omissions that may be found in the text, or any actions that may be taken by a reader, as a result of any reliance on the information contained in the text, which are taken entirely at the reader's own risk. HarperThorsons An imprint of HarperCollinsPublishers 1 London Bridge Street London SE1 9GF www.harpercollins.co.uk (http://www.harpercollins.co.uk) and HarperThorsons are trademarks of HarperCollinsPublishers Ltd First published by HarperThorsons in 2007 This updated edition published 2014 © Jason Vale 2007, 2014 A catalogue record of this book is available from the British Library Jason Vale asserts the moral right to be identified as the author of this work Cover photographs @ Shutterstock.com All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books Find out about HarperCollins and the environment at www.harpercollins.co.uk/green (http://www.harpercollins.co.uk/green) Source ISBN: 9780007225170 Ebook Edition © APRIL 2014 ISBN: 9780007364329 Version: 2014-05-02 HarperThorsons An imprint of HarperCollinsPublishers 1 London Bridge Street London SE1 9GF www.harpercollins.co.uk (http://www.harpercollins.co.uk) and HarperThorsons are trademarks of HarperCollinsPublishers Ltd © Jason Vale 2014 Cover layout design © HarperCollinsPublishers Ltd 2014 Jason Vale asserts the moral right to be identified as the author of this work A catalogue record of this book is available from the British Library All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books. Find out about HarperCollins and the environment at www.harpercollins.co.uk/green (http://www.harpercollins.co.uk/green) Ebook Edition © DECEMBER 2014 ISBN: 9780008132965 Version: 2014-12-18 Contents Cover (#u06089971-1FFF-11e9-9e03-0cc47a520474) Title Page (#u06089971-2FFF-11e9-9e03-0cc47a520474) Copyright Page (#u06089971-3FFF-11e9-9e03-0cc47a520474) 7lbs in 7 Days (#u06089971-8FFF-11e9-9e03-0cc47a520474) Turbo-Charge Your Life (#litres_trial_promo) Juice Master Keeping it Simple (#litres_trial_promo) About the Author (#) More by Jason Vale (#litres_trial_promo) About the Publisher (#litres_trial_promo) Contents Cover (#u06089971-8FFF-11e9-9e03-0cc47a520474) Title Page (#u06089971-9FFF-11e9-9e03-0cc47a520474) Introduction: Juicing Changed My Life! (#) 7 lbs in 7 Days: What People Say (#) The Rules (#) 1 Totally Juiced in Just 7 Days! (#) 2 Super-fast World (#) 3 “But It’s Never Healthy to Lose Weight Fast” (#) 4 The Goldfish Bowl (#) 5 Where Will They Get Their Nutrients? (#) 6 Won’t You Gain Weight in the Long Run? (#) 7 The David Blaine Diet (#) 8 CBBS (Can’t Be Bothered Syndrome!) (#) 9 No More Excuses! (#) 10 The Easy Way (#) 11 TV (Total Vegetable) (#) 12 All Will Be Smooth … if the Prep Is Right! (#) 13 The Juice Master’s 7 lbs in 7 Days Super Juice Pack (#) 14 All the Juicy Stuff You Will Need for the Program (#) Phase 1: 7 lbs in 7 Days (#) Days 1–7 (#) Your Juicy Journal (#) Your Juicy Recipes! (#) Phase 2: Turbo-Charge The Plan (#) The Turbo-Charge Principles (#) Phase 3: The Juicy Lifestyle (#) Juicy Recipes for Life (#) More Juicy Help (#) The Power of a Coach (#) Your 10 Steps to Quick and Easy Juicing (#) How to Set Up Your Home Juice Bar (#) Which Juicer? (#) Which Blender/Smoothie Maker? (#) Super Foods (#) Q & A (#) Juice Master Info (#) Introduction: Juicing Changed My Life! (#) Juicing has changed my life beyond all recognition. I know it’s a clich? when people say this or that changed their life, but I can say with total confidence that without juicing my life would be radically different from what it is today. Before I got into juicing I used to smoke 40–60 cigarettes a day; I liked my drink (as they say); I was more than partial to the odd bit of junk(ie) food, and, as a result, I was also fat. On top of that I had severe asthma to the point where I had to use both the blue and brown inhalers and was having 10–16 puffs a day on them. I also developed eczema, mild acne, bad hay fever, and very, very severe psoriasis. In short, I wasn’t exactly in the best of health and my energy levels were often right through the floor. I am now in the fortunate position of being free from smoking, drinking, and junk food. My asthma has vanished, my eczema and acne have gone, my psoriasis has cleared by over 95%, and I am no longer overweight. In fact, on the health front I’m one happy camper! I am now also lucky to be able to help people who find themselves in a similar position to the one I was in. Since the launch of my first book, Slim for Life: Freedom from the Diet Trap, I have been blessed with tens of thousands of letters and e-mails from all over the world from people who have made incredible changes to their health and lives. My previous book, Turbo-Charge Your Life in 14 Days, exceeded all expectations when it reached number three on Amazon.co.uk (http://www.Amazon.co.uk) (Harry Potter took the first two spots). It was written about in virtually every magazine as well as being discussed on TV and radio to the extent that several radio hosts followed the program themselves and reported on their progress to the listeners. The success of that book led to some of the most amazing letters about life-changing experiences I have ever had—from people who not only lost an amazing amount of weight but, more importantly, who found that their lives had changed for good, and not just for the two weeks. They had set out to do a quick 14-day plan to lose some weight and get a little healthier, only to find that their eating habits and lifestyle changed for good. This was exactly what I had in mind with the 7 lbs in 7 Days program, but the impact this book has had throughout the world has taken everyone by surprise. It hit the number one slot of all books on Amazon.co.uk and even knocked The Da Vinci Code off the top spot. It has been translated into many languages and it was even reported that Sarah Jessica Parker, Drew Barrymore, and Jennifer Aniston have all done what is now being called the “Juice Master Diet.“ I have no idea if they actually did the plan, but many celebrities have known about the weight-loss and health power of freshly extracted juice for years. The “Juice Master Diet“ has been talked about on television and radio in many parts of the world and even many in the medical profession now recommend the program. In January each year tens of thousands of people from all over the world do the “Juice Master Diet” at exactly the same time in what is called the “World’s Biggest Juice Detox.” We all jump on social networking sites and people share their incredible transformations. You simply won’t believe how stupidly good you will look and feel in such a short time. I realize you should under-promise and over-deliver, but there are now well over a million copies of this book out in the world, and I have personally read and seen the truly breathtaking results. This is why I have 100% confidence in the program, both as a healthy rapid weight loss tool and, perhaps more importantly, as a health program. It’s also why I am excited that it has finally come to the good ole US of A. The UK now has the undesirable title of being the “Fattest Nation in Europe,” but here in the US you are now one of the world leaders in this subject. Not only is obesity a major issue here, but I have never seen so many commercials for so many medical drugs on TV as here in the States. Americans now take so many drugs for so many “different” illnesses, including obesity, that if you picked up the average Joe walking down the street and shook him he would rattle! This simply cannot be right and cannot be the way for 21st-century living. Diets Don’t Work—Do They? I realize that the title of this book—7 lbs in 7 days—may have lured many people into looking for some kind of “quick fix,” but I know that if you read the book and follow all of the instructions, it will be a catalyst to a lifelong change. I have already been rapped for using the word “diet” on the front cover of this book, but that’s the publisher—not me! I did argue my case over and over again: after all, the first chapter in my first book, Slim for Life, is all about why diets don’t work, but here I am with a book that contains a title with the word “diet” in it. I suppose that in order to get your message to the people who need it most you sometimes have to compromise along the way, and the title of this book is one of those compromises. Having said that, after thinking about it, and after seeing the long-term results from all over the world, I believe it has only done good. Because of the title the real message has reached people who would perhaps otherwise never have been touched by it. The way I look at it is this: if this book gets to those people who are “serial dieters,” then that’s just great. I know from personal experience that jumping from one diet to another is not a bundle of fun, and if I can do anything to break anyone’s diet merry-go-round then I will—no matter what method is required (well, within reason!). My aim is for this to be the last book with the word “diet” on the cover that they will ever feel the need to buy. And throughout the book you will discover that I never once refer to the 7 lbs in 7 Days program as a “diet”; I always use the words “plan” or “program.” If you are a serial dieter yourself and you feel that you have been misled into thinking this is a 7-day “diet” and that you will do it and then be able to go back to your old way of eating and drinking, then I make no apologies. I’m up for the challenge. All you need to do is open your mind, read the book, and do the program. I can guarantee you won’t be able to give up your new juicy lifestyle after the seven days. Yes, you’ll eat again—you cannot live on juice alone, and who on earth would want to?—but you will not have the same mental urges to go back to your old lifestyle. What blows people away the most is how their cravings completely change toward the end of the 7 days. Far from yearning for refined sugar and refined fat foods, the only thing on your mind will be big salads, fresh vegetables, and lean proteins. Hard to believe now, but I’ve been doing this for many years and I have seen hundreds of thousands of people do the plan and find that their cravings for junk just disappear. At the end of just 7 days you will be juiced on both a physical and mental level. Although the program is entitled 7 lbs in 7 Days, it is not designed solely for people who are overweight. In fact, the program is one of the best body-cleansing programs on the market today—the ultimate 7-day super detox, if you will. Even if you have no weight to lose I would strongly suggest for the sake of your health and energy levels that you jump on the program as soon as possible. The only time I would say not to do it is if you are too thin. Being underweight is a much harder condition to treat than being overweight. You would never think, “I’d rather have a skinny problem than a fat problem” if only you knew the reality. I Cannot Make You Thin—but I Can Make You Slim This program is based on nature’s principles, and if you are already a decent weight, don’t panic, you won’t get “skinny” doing this. I know some people want to get skinny, but this program hasn’t been designed to turn anyone anorexic or juicorexic (if indeed that is a term!). You can make yourself “thin” by eating three candy bars, smoking twenty cigarettes, and drinking four vodka and Diet Cokes every day. Yes, it’s true. If that’s all you consumed you would lose weight and become “thin,” but as you can imagine, a chocolate, cigarettes, booze, and Diet Coke diet would not be a healthy one. Just remember, most heroin addicts are also “thin”! What I’m talking about here is finding a good healthy system that will enable you to kick-start a healthy eating lifestyle, give yourself a quick super detox, help with a particular illness, or, for those of you who are overweight (which is the majority), to lose 7 lbs in 7 days in a healthy way. Since this book was first published I have been searching for ways to make the program even easier to follow. That is why there is now a phone app, a DVD, a color-coded wall planner, and even a full delivery system of the program directly to your door (yes, how cool is that!). It’s also why, in this fully updated edition, I have decided to include my handy color-coded wall planner for the 7-day program. This planner has been available to buy separately for a few years and has been an invaluable tool for thousands of people. It contains all the recipes and is fully color-coded by the time and method you require. It’s a very helpful tool and means that once you have read the book, you no longer need to refer to it to see what you need to do. But please do not make the mistake of just taking out the wall planner, downloading the shopping list from the site, and getting on with the plan. If you do there is a good chance that you will fail—you have been warned! I’m being neither defeatist nor negative, simply realistic—based on my many years of experience. It’s essential that you read the book first! I’ll soon repeat this point in “The Rules”—and for good reason. If you are not armed with the right frame of mind and a complete understanding of why you are juicing rather than just how to do it, you will most likely fail. You have been warned—and soon you’ll be warned again! The letters, calls, e-mails and even video diaries still continue to flood into juicy HQ. When I first wrote the book, I knew from my own experience and from that of others whom I have helped over the years that the results would be good, but even I wasn’t quite prepared for just how good. Nor was I quite ready for the often moving, uplifting, and life-changing messages from people who not only have read the whole book and completed the program to the letter but have also fully understood the message: fully understood why the program was designed and how it is a catalyst to a permanent slim, trim, healthy body and mind and not just a one-time, drop-a-few pounds “diet.” I sincerely hope this book achieves for you what it has for so many people around the world. I also hope that the following small selection of testimonials that I’ve picked out inspires you to make a point of reading the book and following the program instead of simply talking about “doing it one day.” After all: “The Road of ‘One Day’ Leadsto a Town Called ‘Never’” May the Juice Be with You Jason Vale 7 lbs in 7 Days: What People Say (#) You can have all the scientific data on juicing, and all of the info about what vitamins and minerals are in them, but what really juices people is hard proof. If you are anything like me, you’d like to hear that you are not about to waste your time and energy on something that doesn’t get results. You don’t want to “hope” it will make a difference—you want to be certain. The bottom line is Does It Work? The answer, as you will read from this small sample of testimonials, shows a resounding YES—It Does! It’s worth pointing out to any skeptics that the following testimonials are 100% genuine and unsolicited. The letters and e-mails, which the following are taken from, are available for all to see. I have received thousands of testimonials over the short years this book has been out, and this is just a very small sample of what people are saying. I understand the urge to jump forward with a book of this nature and not bother to read such testimonials, but I have added them for a reason. Please make a point of reading each one, as there is nothing more inspirational than knowing 100% that this will work for you and there is nothing more inspiring than real people getting remarkable results. I sincerely hope you read this little book, follow the program, and reap the truly incredible rewards. “I have just completed your 7 lbs in 7 Days plan and want to say how amazed I am at the results—I lost 15 lbs (7 kg)! I’m still in absolute shock. I wasn’t severely overweight—I was 157 lbs (71 kg) and am now 142 lbs (64 kg). This has now completely inspired me and I have followed up with Turbo-Charge Your Life in 14 Days. Since the birth of my second child I have been eating the wrong foods—chocolate, bread, sweets—to combat severe exhaustion! And I have found it impossible to lose the weight, but not anymore! Last night was a joy when I managed to get back into my ‘skinny’ jeans! C.” “Hi, I would just like to say ‘thank you’ … I found it easy doing juicing for 7 days and I lost 8.2 lbs (3.7 kg)! I started on April 29 and now at my weigh-in this morning, June 21 (nearly 8 weeks later), I weigh 149.2 lbs (67.7), i.e. 26.8 lbs (12.2 kg) lighter than when I first started with juicing and your plan! I have also lost 5.5% of my body fat and my BMI is down by 4.5. I am writing this to you because I thought it may be used to encourage other 70+ -year-olds to do something about their diet. Thanks again, J.” “Hi Jason, before I started the 7 lbs in 7 Days program I weighed 120 lbs (54 kg). Now I weigh 112 lbs (51 kg) and I have stayed at that weight for the last five months. It’s great to know that I never have to diet again. I enjoyed the delicious juices so much while doing the program that I now replace either my breakfast or lunch with a juice. I also start my day around 6:30 a.m. on my mini-trampoline and I have increased my walking. What I find now is I don’t eat cookies or cakes anymore. I have no desire to put something negative into my body. I don’t feel hungry between meals anymore. I have so much energy and I feel so alive and positive. I feel so light, not full of garbage anymore. Before I started juicing I used to feel so tired and it was an effort to do most things. But those days are gone. Sorry if I have gone on a bit. Anyway thanks again for everything … take care and thank you a thousand times!” “Hi, I am 57 and have had 6 children (including twins). I am a ballet teacher, and after my first 4 children I was 133 lbs (60 kg). Since having the twins 25 years ago I have not been under 168 lbs (76 kg). I have tried every diet going but never managed to get under the 168 lb mark. THEN … a few weeks ago my daughter introduced me to your juicing plan. Well … I have completed the 7 days … and lost an AMAZING 11 lbs (5 kg)! I couldn’t believe it when I weighed myself, moved the scales and weighed myself again THREE TIMES, then went next door and borrowed my neighbor’s scales … and then realized … IT WAS TRUE! I am now on day 3 of the Turbo-Charge in 14 Days plan and following the book … I started this plan at 178 lbs (81 kg) and really want to stick with it until I get to my proper weight, but I would like to get to under 154 lbs (70 kg) before I go to Italy in 2 weeks. I am now 167 lbs (76 kg)! … Many thanks.” “I am absolutely over the moon, I just can’t believe it. I knew I’d lost weight but I’d never dreamt it possible that I could lose an overwhelming 9.6 lbs (4.4 kg) in just 7 days. It’s amazing! Thank you so very much.” “I’m amazed, I have not only lost 8.2 lbs (3.7 kg) on the 7-day super juice program, I have also lost 2 in (5 cm) from my waist and hips! On top of that, I also did the Turbo plan and lost a further 8.5 lbs (3.9 kg). The thing that surprised me most was that I never felt uncomfortably hungry and to my further amazement I could only manage an average of three juices a day. I thought I’d easily not only have all five, but would be wanting much more. Although I missed my cup of decaf tea on the program, I was surprised to see that although I could have one after the program, I didn’t want to!” “The best side effect is the way you feel. I never thought that changing your diet could have such a profound effect on your mental state. I guess you really are what you eat—thank you. X” “To have lost over 9 lbs (4 kg) in just 7 days is so rewarding and is such a huge incentive for anyone looking to try this plan. In this day and age we all want to see instant results—we want it NOW! And with this plan you can get it!” “This program has been an absolute win, win, win. I’ve spent less time and money on shopping—it’s just so simple as there’s no deliberating on what to buy, or scanning packets for calorie content, or calculating points values, or assessing GI indexes—its just so simple and it works. It really, really works! Thank you.” “I just feel so fantastic—I feel lighter mentally and physically and I’m full of energy. I didn’t think it possible to lose so much weight without being hungry and at the same time know you’re giving your body everything it needs in terms of nutrition.” I have literally thousands of these, all ranging from incredible weight loss to dramatic positive health changes, and they pile in every day. I hope you will also be adding your own letter one day with your incredible transformation. In order to make that happen, all you have to do is follow … The Rules (#) I would like to make something clear before we start. As the testimonials suggest, what you are about to read has the power not only to reshape your body but also, as a follow-on effect, the ability to reshape many aspects of your life. In order to make this program work to its maximum potential there are a few ground rules that I need to cover. Please note that these rules are essential for the success of the program. • Read the entire book in the order it was written. • Follow the 7-day program to the letter. • Read at least four pages of the book a day to keep up momentum. • Let Your Mind Be Free. • Follow the Rules! RULE 1: Read the Entire Book in the Order It Was Written The first rule is one that I lay down in all of my books. My books are specifically intended to be read in the order they were written—not as a “flip through” or “dip in” type of book—and they have been designed to be read in their entirety. It is incredible the number of people who buy books of this nature and either don’t read them at all or just “flip through” the pages. This book will only be effective if you read it in the order it has been written. Flipping through this book will not give you the results you are looking for. Luckily the vast majority of people do read the book and do succeed. I believe this is partly because it’s extremely easy to read. Most people read the whole book within a day, with some people taking just a couple of hours. Time is precious these days and many people don’t have a vast amount of it to spend reading, especially if they want results … fast! I am fully aware too that some of you will feel that you are in a race against time now (perhaps you have a wedding, a party, or a date coming up) and you want to skip the reading and just do the program. However, the “preplan” is extremely important and the wise saying of “less haste more speed” is never more apt than here. Clearly you can just jump ahead. After all, you can attempt to cross a road away from a designated crossing zone during rush hour, blindfolded, and with your legs tied together. But the chances of your getting to the other side in one piece would be a good deal smaller than if you crossed without your legs tied and without the blindfold at a crosswalk. Equally, this program can be done without any mental preparation, but the chances of true success are next to none. These few rules are here for a reason. You have been warned! RULE 2: Follow the 7-Day Program to the Letter! If you follow Rule 1, Rule 2 will follow naturally. To reiterate, the program will be MUCH easier if you follow Rule 1 before you jump into the program. RULE 3: Read at Least 4 Pages of the Book Each Day to Keep up Momentum Momentum is without question the key. This rule is just as important as the other two. How many times have you started something—a book, a language course, an exercise program, a change of eating program—only to find that other things soon got in the way and you never finished it? By following the rule of reading at least four pages a day, come what may, you will achieve something that over 90% of people who buy books of this nature fail to achieve. You will actually finish the book you have bought. What a concept! RULE 4: Let Your Mind Be Free An open or, as I like to say, free mind is of paramount importance when reading this book. We tend to carry so much baggage in our heads that we are rarely free to accept new information, new opportunities, new ideas. We tend to have an extremely entrenched view of what is correct on many subjects—none more so than on the subject of health and nutrition—and we tend to believe that what we know is absolute fact. The chances of this being the only book you have read on the subject of health/diet and nutrition are very slight, not to mention the numerous TV shows you have probably watched. It is likely you will have accumulated a great deal of information that you now regard as fact, and if you read anything in this book that contradicts this information, you may find it easy to dismiss it. All I ask you is that you allow your mind to be free—especially when it comes to my style of writing. My style isn’t for everyone. We are all different and the old saying “You can please all of the people some of the time but you cannot please all of the people all of the time” is particularly appropriate here. Not all of you reading this book will like the way I put things, my attempts athumor, my mild swearing at times, or my constant repetition of key points. However, everything I write is here for a reason. And, trust me; there is no way I would ever want to write more than is absolutely necessary. The repetition of key points is vital in order to get the essential message beyond your consciousness into your subconsciousness. Although this may “jar” with you at times and you may feel it unnecessary, please allow your mind to be open to this approach. Fortunately, most people like my no-nonsense, tell-it-like-it-is, chatty approach and find my books incredibly easy and often funny to read. This is a conscious and deliberate approach on my part as it makes completing Rule 1—Read the Entire Book in the Order It Was Written—so much easier to achieve. The most common comment I get from people who write to me or approach me in the streets is “It’s the only book I’ve ever read from cover to cover since I left school.” You will soon see that I’m not here to win any literary awards. It’s just that I have a message and a plan that will get you really juiced. RULE 5: Follow the Rules This would appear self-evident and could even be seen as somewhat patronizing, but you’d be amazed at just how many people decide to do something their way—despite whatever the rules or instructions suggest! If someone were to give you precise instructions for you to able to get from where you are to where you want to be on a road journey, you would be unlikely to take a left when the instructions clearly state right. Equally, if you decide to skip any of the rules or instructions on the program you will, in all likelihood, end up in a completely different place from where you want to be on the slim/health/energy front. If that happens then shouts of “It didn’t work” will rear their ugly heads. IT does work; IT will give you the results you arelooking for … but only if you do IT. It is very seldom that “IT” fails us—rather, we fail IT. Very rarely does IT not work for us—rather we don’t work for IT. Follow the rules, follow the instructions, and you can be 100% sure that IT will work for you. Those Were the Rules… On with the Program “Life shrinks orexpands in proportionto one’s courage” Ana?s Nin Are You Ready toEXPANDYour World?Let’s begin … 1 Totally Juiced in Just 7 Days! (#) The following program—if you do it to the letter—will give you startling results on the health and weight-loss front in just 168 hours. Not only will you drop an average of 7 lbs in just 7 days, but more importantly than that, you will do so in an extremely healthy way and your energy levels will really go through the roof. Not only will you lose the weight, but also—provided you have followed the Rules—you will be in the right mind-set to be able to keep the weight off permanently. Put simply, the results that people are getting on this unique program are being described as nothing short of remarkable. This isn’t simply rhetoric, wishful thinking, or “hyping it up”; it is precisely what happens to people who complete the 7-day super juice program. The testimonials at the start are just a sample of the sort of life-expanding, body-shrinking results people are achieving. Yes, people do get slimmer on this program, with most people dropping much more than 7 lbs in the week. However, because they are doing this using the power of the finest and most nutritious liquid fuel on the planet—bar none—and because this book deals with the mental side as well as the physical, they also experience many other incredible changes to how they look and feel. I have seen almost every common ailment improve, or in some cases, completely disappear with the help of this program. At my juice retreats, I have seen people arrive with lifelong health problems and leave without them—in just 7 days. I have seen cholesterol levels change from 312 mg/dL to 195 mg/dL in that short time with no drug therapy whatsoever. I have seen asthma improve to the extent that someone even reduced their medication by 80% … in just 7 days! I have seen irritable bowel syndrome symptoms vanish, Crohn’s disease symptoms subside—you name it, I’ve seen it. I’ve even seen someone show up for my juice retreat not able to move their fingers because of arthritis in their knuckles become “pain free”—again within just 7 days. There was even one woman who needed special assistance on the plane on the way over who, just 7 days later, was bouncing on a mini-trampoline and said, “I think I’d better cancel the special assistance for the way home.” I know that sounds like Sunday-morning-televangelist-hallelujah-praise-the-Lord type of stuff, but it happened. I have seen skin glow, energy go through the roof, cravings for junk disappear, and, of course, what for some will be the most important aspect: some utterly ridiculous weight-loss results—and I do mean ridiculous. I remember receiving one e-mail where a guy dropped 18 lbs (8 kg) in one week—IN A WEEK! The average drop was 7 lbs (3 kg) for women and 10 lbs (4.5 kg) for men. The vast majority of these people not only kept the initial weight off, but went on to achieve their ideal body weight because juicing became a way of life. I remember getting a message from Lord Harris of Peckham, England, no less (it’s not every day you get an e-mail from a lord) who had read the book and dropped 42 lbs (19 kg) in just 3 months. His cholesterol also went from the “danger of getting heart disease” zone to “perfect” during that time. Another person read the book and within 3 months of juicing her endometriosis, which she had suffered from for 8 years and had tried several medical treatments, vanished! In fact, I have seen many people taking all kinds of medication who come off them completely by using this juice-only program. I could go on and on as I have thousands of stories from people who have done my one-week fresh juice program. Clearly I am not suggesting this is a “cure all” or even a “cure anything,” but I do know this: We should never underestimate the power of the body to heal itself when given the right nutrients and opportunity to do so. Toxicity and Deficiency The two biggest causes of all disease are “toxicity” and “deficiency.” This unique program removes the toxicity (junky foods and drinks) coming in and addresses any nutrient deficiency. However, for most people doing this program getting amazing health will simply come about as a side-effect of their real desired outcome—a flat stomach! Let’s Be Politically Correct …Or Maybe Not! When we cut through all the politically correct nonsense as to why most people ever go on a program of this nature, the hard truth is it comes down to two basic human desires: 1 We want to look damn good. 2 We want to feel damn good. That’s it! Yes, we can all say, “I’m doing this because I want to be healthy, I don’t want to die young, and I want to be a good role model for my kids”—all of which may very well be true. But the bottom line is that the vast majority of us jump on a program like this because we want to look sexy, feel vibrant and alive and, if we are being brutally honest, YES, damn it, we also want that flat stomach! Not only do we want it, almost crave it, but, as is the way of our super-fast 21st-century world, we want to look and feel amazing in the fastest possible time—in other words, RIGHT NOW! I know this is not the “done thing” to say and, yes, we all should aim for “steady weight loss,” but if we cut through all the bull, we all want amazing results on the slim-and-trim front and we want those results NOW! Quick-Fix Dangers … but Not on This Program The danger with the “I want to see my stomach muscles before tomorrow morning” type of approach to weight loss and looking good is that it usually involves a drastic unhealthy system that will, in the long run, cause the body’s metabolism to slow down so much that it will inevitably cause you to gain more weight when you eventually start eating normally again. In 1983, diet “guru” Geoffrey Cannon wrote a book titled Dieting Makes You Fat. This is based on the theory that when your body is starved of all food and nutrients it goes into famine mode. And when the body is in famine mode, guess what it needs to hang on to most of all for its source of energy? Yep—FAT! Not only that but he also stated that the more that people go on a strict “where’s my food gone” type of diet, the more their bodies will protect the stores of fat, thus making it more difficult to lose weight the next time. In 1986, a study carried out on a group of rats showed that by the time they had gone through their second diet, the weight loss was half what it had been the first time—and the weight was put back on three times as fast! This is why I’m very excited to bring you this program and why it’s been so, so successful and why it continues to be. Not only has it been carefully designed to nourish your body completely on a cellular level—meaning you will not be starving yourself—but I have also added the right psychology for success and a plan for the following weeks. This is to make sure you introduce the right foods gradually, so as not to shock your system, and I have also included a “guideline for life” plan that will allow your body to continue to lose weight (if required) and, more importantly, not put it back on. No Brainer This is where most “lose a few pounds” programs fall flat on their faces. They usually consist of a 7-, 14-, or 21-day super plan that is based on an unsound nutritional program, no mental preparation whatsoever (which I feel is the key above all else), and nowhere to go afterward. It tends to be a case of “You’ve done your seven days [or whatever], now go back to eating the same crap as you were before,” which makes very little sense. It is this approach that creates the whole diet merry-go-round. The problem is not so much that people start to eat normally again after a detox/slim/health program, but more the problem lies in what their idea of “normal” is! This is what bugs me about some dieticians and doctors. They group all “diets” together as one and say, “Once a person starts eating normally again after a ‘crash diet’ they will regain the weight they’ve lost—and much more on top.” But surely the problem arises with the use of the word “normally.” Wasn’t it their “normal” diet that made people who go on diets fat to start with? Surely that means that unless these people change their idea of what “normal” is they will always gain weight again—not because of the “diet” but because they go back to their “normal” amount and “normal” kind of food. I have received thousands of e-mails from people from all over the world who have not only lost the initial 7 lbs but, because the book and the program in it helped change their mind-set, have gone on to lose all of their excess weight because the program became a lifestyle for them. In other words, they managed to change what their idea of “normal” was. Because they read the book, understood the message, and did the entire plan, they now eat “normally” all the time. When you do that, you keep the weight off. It’s only when you eat abnormally that you will become obese. It will come as no surprise that I’m not into the “get slim quick” approach, and anyone who has read my first book, Slim For Life: Freedom from the Food Trap, or the best-selling The Juice Master: Turbo-Charge Your Life in 14 Days will know this already. I’m into lifestyle change, mind change, a change that lasts—no quick fixes to the detriment of future weight and health. However, I’m also aware that people want to see results … FAST! And I’m also aware that sometimes quick results can create unbelievable momentum for people—momentum that can lead to amazing future success on the health and fitness front. The Price Is Right In 2005 I was asked if I would put together a nutrition plan for a very famous model in the UK, Katie Price. She is otherwise widely known as “Jordan,“ and in the US this could get confusing because Jordan here is a basketball legend, not a glamour model! Katie had never been near a juice extractor in her life and was living on a diet consisting of nothing but takeout and fast food such as pizza and McDonald’s. Katie had been pretty lucky on the weight front most of her life. Despite her awful diet and no exercise, her system managed to keep her slim—even springing back to its flat-stomach self immediately after the birth of her first child, Harvey. However, despite what people may think, Katie wasn’t so fortunate after her second child. She needed a cesarean and even after the baby was born she still had 28 lbs (13 kg) to lose! Contrary to popular rumor, Katie did not have a tummy tuck, and from what I now know of her she never would. Like most women who have recently given birth she had weight to lose, and like most she wanted to lose it in super-fast time. Her main reason for wanting to lose the weight fast—in addition to her work as a model—was her impending wedding. Katie, like most brides to be, wanted to look amazing for her wedding day, and even though she had 3 months to lose the weight she wanted some results fast. I devised a specific 6-week juicing/eating plan and explained that as it was new to her it would take a short time to get used to juicing. I also explained that it would take time to lose the weight but asked her to be patient and her body would do what it needed to do. Asking Katie to be patient is like asking Jim Carrey to keep still! She is a woman who wants results in the fastest possible time and the initial plan wasn’t producing changes quick enough for her. At this stage people often do one of two things. They either go back to what they were eating before—which clearly doesn’t help their cause—or they do something incredibly drastic like living on nothing but water and doing 4 hours of exercise a day, which is again far from good and far from being in the same ballpark as healthy. This is when I suggested she go on nothing but specially designed juices and smoothies for 7 days. I explained that the average person loses 7 lbs on the program, that it is extremely healthy, but that it requires a great deal of preparation and a certain mind-set in order to achieve it. But I didn’t realize at the time who I was dealing with. Katie is perhaps the most determined person I have ever met and if she says she’s going to do something she will do it whatever it takes to make sure it gets done. I would say Katie kept to the program 90–95% of the time and saw some great results at the end of that week. More importantly, she then knew that there was indeed something to this juicing lark as she wasn’t anywhere near as hungry as she thought she would be and often not hungry at all. This, along with the dramatic weight loss, gave her the momentum to continue to Phases 2 (#litres_trial_promo) and 3 (#litres_trial_promo) of the program. (These phases are included in this program to make sure the change sticks.) Katie not only lost the weight she wanted to lose but, much more than that, she has kept it off. At the time of writing this book, some 7 months after she finished her juice plan with me, Katie is weighing in at an average of 112 lbs (51 kg). This would be way too thin for some, but for Katie’s height and frame it’s a perfectly healthy weight. The point I want to make is that having juice as part of her daily diet is not a diet to her; it is now a lifestyle, and without it the chances are she would still be on a diet consisting largely of takeout. As she says: “This is the first time I have ever stuck to any sort ofdiet plan … I love the juices and I don’t feel hungry.” This is why I make no apologies for this perfectly healthy, amazing results, super juice plan. If it juices people to initiate lifelong changes and embark on a healthier lifestyle, then I’m all for it. I have told Katie’s story because her body, health, and weight are often in the media, especially in the UK. But nearly all of the most amazing juicy stories are from “regular” people. Not Such a Regular Guy I remember a guy at one of my “Weekend Retreats” who arrived very skeptical, left very skeptical and—if it weren’t for the rapid results he achieved after doing a specially devised “8-day challenge” when he left the weekend—probably would have remained skeptical … and fat! This man was about 250 lbs (113 kg) when I met him; he is now just over 170 lbs (77 kg)! That’s a massive, massive change. It’s the difference of being able to walk without a constant chafing on your inner thighs; it’s the difference of being able to run and play; it’s the difference of being able to go into a store and buy whatever clothes you like; it’s the difference of being able to get into a swimsuit without the constant paranoia that everyone and their mother is looking at and judging you. This man is happier than ever, more passionate about life than he has been in years, has much more energy—and he looks good! This is the power of what juice can do and the power of seeing good results in a short space of time; it can boost you into major life change and inspire you to continue. Coincidentally, as I write updates for this US version of the book, a letter has just come into me. A woman completed the 7 lbs in 7 Days juice program one year ago and has just written in to say that a year later she has lost 98 lbs (44 kg) and 8 dress sizes and has found herself a “toy boy”—her words! You cannot even start to imagine how this woman’s life has changed in every single area. This is not a quick fix; it’s a catalyst to lifelong change, as long as if you understand it and do it right. This is why it worked for Katie Price, the guy you just read about, and the now hundreds of thousands who found that good, fast results on the juice program have enabled them to have faith in juicing and continue to do it, and now they have a very juicy lifestyle. And it is why it can work for you. It’s all well and good telling people to “be patient” when they change what they eat and that “the body will drop the weight when it is ready,” but that is hardly going to help you fit into that little black dress or tuck into those jeans in time to party! Yes, I’m being slightly facetious, but no matter how much we try to cover it up or ignore it, the fact is that this is no longer a world where patience prevails. Whether we like it or not, the instant gratification society has taken over in what can only be described as a … 2 Super-fast World (#) We live in a world of fast cars, fast trains, fast planes, fast TV, fast games; we eat super fast, drink fast, speak fast, and of course—the big one—we have plenty of fast food. We also live in a world where change in technology happens in a nanosecond. Where we were once amazed that it is possible to communicate and send pictures over the Internet, nowadays if our computer doesn’t do what we want in two seconds flat, we’ll start swearing at the darned thing in no time. We live in a world where we want, and expect, super-fast results with everything—including weight loss and improved health. This is why if there is a safe, highly nutritious way that will enable people to see quick results, then I’m all for it. Especially when the likelihood is that they will then get so juiced and excited by what they see that they’ll continue with Phases 2 (#litres_trial_promo) and 3 (#litres_trial_promo) of the program. Clearly not everyone will continue with the Juicy Lifestyle; I’m a realist, and many will simply use the 7-day program as a quick, “Oh, no, I have to look good for the wedding/party/date/holiday/boy/girl/whatever—and I have to do it fast!” But that’s OK. The worst thing that will happen is that you will give your body a super cleanse, lose some weight, feel good, and get healthier—and what’s wrong with that? What’s wrong with someone who usually eats a diet full of crap drinking some powerful liquid fuel for a week and giving their body a much-needed rest? Equally, many people will use this system specifically as a “super health clean”—almost like putting their body in for service once every three months. In fact, going on this program once every season is one of the best things you can ever do for your health and even your longevity—and again this isn’t hearsay. Twice the Life Dr. Roy Walford has written five books on the subject of immunology and aging. Based on his numerous long-term experiments, he is convinced that the human lifespan should be 120 years and we should arrive there virtually free of disease. There are a few cultures around the world, such as the Hunzacut tribe, who do in fact live that long, thus perhaps semi-proving Dr. Walford’s point. However, what interested me in particular was his work on mice. The normal lifespan of mice is about two years, yet Dr. Walford’s mice live an average of twice that long. How does he achieve this amazing feat? All he does is give the mice their normal food for five days of the week and then just water for the remaining two days. In other words, he simply rests their digestive systems for 48 hours every week and the mice live TWICE as long. Now clearly I am not suggesting you will live twice as long if you do this juice program, but I am suggesting that you can have twice the life while you are here. When you stop burdening your body with energy-zapping, life-depleting “foods” and drinks, it not only has a huge impact on the actual length of time you will live, but more importantly, when your system is clean, your mind is clearer and your spirits are higher; all of this will lead to your wanting to experience more of what life has to offer and so in turn having more of a life. And I’m not suggesting that by doing this program once or even four times a year you will slow down the aging process either. In fact, while I’m on this subject I want to get this off my chest: You Cannot Slow Downthe Aging Process Yes, there are creams and lotions that claim they can slow down the process and, yes, on the surface you can appear younger, but that doesn’t mean you actually are! Appearances can be deceiving, and just because you are looking good on the outside because of a few face-tightening creams, the surgeon’s knife, or bathing in asses’ milk, it doesn’t mean for one second that your internal organs are as young as your external self looks. Equally, there are no foods on the planet that can help slow down the aging process. All you naturopaths out there reading this may well be shouting at the book in the strong belief that there are indeed many foods provided by nature that will slow down the aging process. However, it’s only us humans and the animals that we feed who seem to die at such differing ages. We are also the only creatures on the planet whose regular diet essentially consists of denatured food and we are also the only ones on the planet who overburden their digestive system on a regular basis and who consume God knows how much alcohol a week. Caffeine, nicotine, refined sugars and fats, stress, drugs, and a defeatist frame of mind have all been linked to speeding up the aging process. But when you stop doing one, a few, or all of these things you don’t slow down the aging process—you just stop speeding it up. There is a big difference between the two. So it’s not that the raw power of freshly extracted fruits and vegetables plus a few super food supplements in this program will help slow down the aging process; it’s just that the rate at which you age will be slower than it would have been had you been eating and drinking junk. We Are Not Living LongerWe Are Surviving Longer Many doctors and dieticians argue that historically we are now living longer than ever, but the reality is we are surviving longer, not living longer. There is a massive difference between just getting through the day and then collapsing in a heap in front of the TV, and truly living. There are many people in their 50s, 60s, 70s, and 80s who may well be alive in the sense that their heart is still ticking, but who actually stopped truly living long ago. Hang on! What am I talking about here? I know many people in their 20s, 30s, and 40s who stopped living years ago, let alone people in their 60s or 70s. I know people in their 20s, 30s, and 40s who aren’t just feeling fat, lethargic, and depressed, but who actually feel old! “If you think you are old you are right,if you don’t think you are oldyou are also right” “How Old Would You Be, If You Didn’t Know How Old You Are?”Leroy (Satchel) Paige Life breeds life, and if you are constantly stressing your digestive system with too many of the wrong sorts of foods and drinks there is no question you will feel, and therefore be, older than you are. There is also no question that the physical side effects of a bad diet and no exercise, such as being overweight and lacking in energy, can often shatter your courage and lower your spirits. And low spirits age someone quicker than anything else. This is why I have specifically devised this plan with fast, healthy results in mind. As I mentioned, like it or not, we all want instant gratification, and I know that cleaning out the system with nature’s super juices and seeing startling results in super-fast time can lift someone’s spirits like almost nothing else and thus give them a zest for life again. Yes, a sign of affection from the people we love should be enough to make our day, and clearly it can help a great deal, but if we are being honest, for many people there’s nothing quite like the feeling of fitting into those jeans to lift the spirits! This is why I love the fact that with this program there is such a difference on the weight and energy levels in super-fast time. The letters, e-mails, and video diaries I have received from those who have done the program have shown not only a great difference in body aesthetics, but more importantly in spirit. It is spirit that keeps us alive; it is spirit that drives us; it is spirit that makes us want to get out of bed and live as opposed to survive; and it is spirit that makes us want to better ourselves and our lives and enrich the people around us. This is why very, very few people simply do the 7-day program and then go back to their old lifestyles. Most people who do the program are so juiced by the end of the 7 days that they continue and do the Phase 2 (#litres_trial_promo) Turbo-Charge and Phase 3 (#litres_trial_promo) Juicy Lifestyle plans. The average weight loss on the 7-day juice plan is about 8 lbs (4 kg), but combined with the 2-week Turbo-Charge Plan the average weight loss in the 21 days is an amazing 18 lbs (8 kg)! However, despite the fact we are in an obesity epidemic and despite all of what I’ve said, I can still hear some people shouting … 3 “But It’s Never Healthy to Lose Weight Fast” (#) Well, when I say I can still hear people saying, “But it’s never healthy to lose weight fast,” I meant many doctors and dieticians. When talking to dieticians, nutritionists, and doctors about this 7-day juice program, I was continually hit by the same old rhetoric: “Yes, the person may lose 7 lbs in 7 days, but some of that will be water and maybe even tissue; it won’t all be fat.” This may well be true, to some extent—although not in every case—but if it gets us into that little black dress, or gets our six-pack showing, what the hell do we care! OK, so now I am being facetious. Yes, we do care and, yes, we do want to lose fat and, yes, we don’t want our muscles to waste away and, yes, we want to be healthy, but hey, as I’ve mentioned, we also want to look good … fast! They then go on: “ … and a weight-loss fast of this nature can never be healthy and will inevitably result in the person becoming fatter in the long run.” Really? Well firstly, it’s not a fast. I hate it when I hear of people describing this plan as a “juice fast.” It’s a contradiction in terms. You cannot be fasting while you are having freshly extracted juices. A fast is where a person drinks only water and takes in no nutrients from food whatsoever. Juicing furnishes the body with the finest, easiest to ingest nutrients on the planet, and juicing retains 95% of the nutrients in fruits and vegetables. Let me reiterate that: Juicing Retains 95% of theNutrients in Fruits and Vegetables And given that these highly charged macro- and micro -nutrients are often much more bio-available to your cells (meaning more of the nutrients will get to where they are needed), there is no way on earth that this program can be described as a fast. Secondly, it’s ironic that any program that feeds every cell in the body with precisely what it requires for optimum health could possibly be called unhealthy. I find it mind blowing when people tell me that this program is not only unhealthy but—wait for it—dangerous. Yes, DANGEROUS! I kid you not. This program has actually been described by a few uninformed doctors and dieticians—the very people who are meant to be in charge of our health and vitality—as dangerous. Now call me Mr. Are You Flipping Kidding Me, but how on earth can ridding yourself of junk food, caffeine, alcohol, and other crap from your diet and pouring in nature’s finest super foods for a week be described in any way, shape, or form as dangerous? This bothers me more than anything else. I feel like shouting out, “LOOK, THESE PEOPLE WERE FAT AND ILL AND NEEDED HELP!” I feel like yelling, “LOOK AT THESE PEOPLE—THEY’RE JUST ONE MORE DOUGHNUT AWAY FROM DIABETES, HEART DISEASE, A STROKE, EVEN CANCER!” Diabetes was relatively unheard of when I was growing up. Now we are in a situation where over 21.1 million people in the United States have diabetes—that’s a 600% increase from 1958. And this is just the people who know about it. It is estimated that at least 7 million more have diabetes but don’t know it. The United States has the highest rate of diabetes among developed countries, along with the highest rate of obesity. Globally, cases of diabetes have risen from 55 million in 1955 to 150 million in 2004, and are projected to grow to 300 million by 2025. In the US alone an estimated 79 million more people are at risk of becoming diabetic. This isn’t some slightly inconvenient disease either: type 2 diabetes (the most common) causes more amputations a year than even smoking-related diseases. Yes, amputations! On top of that, diabetes is directly responsible for many losing their sight. Diabetes can make you blind! Heart disease has now overtaken cancer as both the US and UK’s biggest killer and, like diabetes, very few cases are hereditary and nearly all cases are caused directly by what we eat and drink! Even the World Health Organization admits: 85% of Western Disease is Caused Directlyby What We Put into Our Mouths Given these facts, I just cannot understand why any doctor or dietician would be against anyone going from a diet of junk to some of nature’s pure super foods or why they might even consider it to be dangerous. You would think all doctors would love an approach to weight loss that only involved nature’s finest healing foods and didn’t involve a drug of some description. One reviewer, a well-known dietician who writes for a British national newspaper, went so far as to claim that the program is not only nutritionally questionable but also makes anyone who practices it hungry and unhappy. However, my research—which involves thousands of real people who have given their feedback on my juice program—suggests otherwise. Here are a couple of examples: “I started at 199 lbs (90 kg) and weighed in a fantastic 189 lbs (86 kg)—an amazing 10 lbs (4 kg) loss in just 7 days. Brilliant, amazing, incredible! All those words and more. I cannot thank Jason enough for developing such an amazing plan. I have gone on to your next stages and have lost almost 28 lbs (13 kg) in 8 weeks. People are absolutely bowled over when I tell them and they can’t get enough information about how it all works. Two of my colleagues have already bought the book and lost 7 lbs (3 kg) and 10 lbs (4.5 kg) respectively. Sincere thanks, a verrrrry happy C.” “C.” was 199 lbs (90 kg) in weight to start and within eight weeks of reading the book he was 28 lbs (13 kg) lighter. How on earth is that either dangerous or the sign of a man who is feeling miserable and can’t wait to eat crap again, given that he signed off “thanks, a verrrrry happy” camper? Here’s another piece of correspondence that I hope doctors and dieticians read. It illustrates the power of rapid weight loss on one’s mind: “This program is a lifesaver … there’s simply no other way to describe it. I’m hooked and believe me, if I can do it, anyone can do it. The truth is when you get quick results, your motivation is skyrocketed and you can see a light at the end of what was once a very dark tunnel. I’ve lost as much weight in the first four days as I did in four weeks on my last ‘diet,’ where I felt deprived, discouraged, and frankly defeated. Thank you, thank you, thank you! D.” These are just two of thousands of examples of people who have either shed loads of weight and kept it off, or who have seen impressive results quickly that have inspired them to continue. I have known people to lose over 100 lbs (45 kg) in weight after reading my book. As mentioned, Lord Harris of Peckham, no less, lost 42 lbs (19 kg) in just three months and dropped 117 points from his cholesterol after reading the book. Quick, healthy weight loss, along with the right frame of mind, inspires people to long-term good health and weight loss—IT IS NOT DANGEROUS! What is dangerous is not taking action, not changing your lifestyle, not changing your diet. What is dangerous, I feel, are the countless dieticians and doctors who constantly tell people it’s not healthy to lose more than 2 lbs (1 kg) a week because it’s apparently been scientifically backed up. I say “apparently” because it’s nonsense—there is in fact no scientific evidence whatsoever to back this up. It’s a notion no more and no less, based on thin air. Even it were “scientifically” backed up—which, in case you missed it, it isn’t—that alone hardly makes it fact. Let’s not forget it was also scientifically backed up that smoking helped relax you! Science isn’t always what it’s cracked up to be. If you weigh 200 lbs (90 kg) and you lose 2 lbs (1 kg) in a week, you don’t feel good. You don’t feel inspired to continue. You don’t feel fired up. More often than not, you will fail at your diet. It’s madness that when I’m on the shopping channel they’re not even allowed to show the front cover of this book in the UK and no doubt the same will apply in the US. Why not? Because dieticians and their kind have somehow convinced the watchdogs that losing 7 lbs in 7 days is dangerous. They have managed to do this while we have the most serious obesity crisis in history. The world has officially gone bonkers. What is also very dangerous, in my opinion, are the people in charge of advising us on health describing a program such as this as dangerous while handing out antiobesity drugs at the same time. These drugs, let’s not forget, often hit the front pages of newspapers due to the often horrific side effects. The day I read a front-page headline reporting new research that shows fruits and vegetables to be bad for us is the day I pack all this in and start agreeing with the “if they’re ill give ‘em a pill” culture. Until that day, I’ll follow Hippocrates’ advice: “Of several remedies, the physician should choose the least sensational.” This then is perhaps the biggest irony: some doctors say that it is dangerous to have a “quick fix” attitude to weight loss and health, while that is precisely what they try to achieve with the drugs they hand out so liberally. After all, instant gratification is precisely what the medical drug culture is built on. For years most of the medical profession has handed out antibiotics like M&Ms for ailments such as flu—a virus against which antibiotics do nothing. Let’s not forget that since “obesity” has been classified as a disease in its own right, the fight by drug companies to get their all-singing, all-dancing antifat pills on the market has been fierce. Big people are Big Business to the pharmaceutical industry, and it seems they will do anything to sell their wares to their customers. And their customers are not so much the obese patients themselves, but the thousands of doctors whom they have to persuade to prescribe their new wonder drug. Even if some dreadful side effect rears its ugly head during the development stages, it appears it is often explained away as “incidental to the greater good of the drug.” It is only when people start getting problems like anal leakage—as was the case with the antifat drug Xenical—that questions are asked. It appears that antifat drugs that have been known to have even worse side effects than Xenical are OK when it’s the greater good that’s in question, but a program such as the one in this book gets hammered by the medical industry. And this is a program that relies purely on nature’s healing principles; one that does nothing to tax the liver and one that has no adverse side effects. I’m certainly not saying that medical drug intervention isn’t absolutely necessary at times, or that it never does any good, as clearly it does and many lives are saved as a result. I know this firsthand as I was badly asthmatic and needed my asthma pump up to sixteen times a day—trust me, that little blue inhaler was my lifesaver. However, why do they appear never to suggest that we should, as Hippocrates famously said, “Let food be thy medicine and let thy medicine be food”? Why isn’t diet always the first thing to be suggested when it comes to any illness? When I changed my diet and started juicing, the first thing to change was my asthma. I went from being unable to survive without my Ventolin inhaler to not needing it at all. I haven’t had asthma since. Was this a coincidence? I don’t think so. I also lost weight, my energy levels increased, my nails got stronger, my eyes got brighter, and my severe psoriasis, which covered my body from head to foot, started to improve massively. These incredible health changes occurred with no pills, potions, drugs, or medical lotions. They occurred naturally, a concept, which is often lost on some parts of the medical and dietetic profession. Luckily, it is not lost on all in the medical profession and luckily things are changing. More and more are understanding that nature’s finest nutrient-packed liquid fuel contains something often way beyond any human or scientific understanding. More and more people in the medical profession are no longer relying on the “evidence” produced by the pharmaceutical reps that bombard them with the latest drug that can cure obesity along with just about every common ailment. They are using common sense and starting to believe in the power of plant based foods and the body’s ability to naturally heal itself. Here is an e-mail that has just come in from a GP (also known as a family doctor) in the UK: “Hi Jason, I just wanted to comment on the GP side of things. I’m a GP, for my sins, and have been following your programs for the last 2 months, prompted by a serious illness in January that left me unable to eat anything except juices and smoothies. I’ve lost over 28 lbs (13 kg) in that time and am now telling patients about it. It’s working for me whereas in the past other diets (rather than changes in lifestyle, as this is) have not … I think this is something that is realistic and that people can do. I’ve never eaten as many fruits and vegetables in my life, and am enjoying it and also am full on it. My type 1 diabetes control is improving … On a professional note, people far prefer to take a tablet (which is easy) than do something hard like totally change their lifestyle. I will continue to advocate you to patients and colleagues—I know I’m only one G.P. among thousands but every little helps I guess. Kate” And, yes, every little does help, as people tend to listen to what a doctor has to say on the subject of nutrition rather than someone who doesn’t have “Dr.” in front of their name. You may feel that’s an intelligent thing to do, but it’s worth knowing that the average doctor in the US spends just 20 hours of their medical school training on nutrition. No I am not kidding. The good news is you don’t need to spend years studying the fundamentals of nutrition in order to know what to do to have a slim, trim, energy-driven, ailment-free body. I have been studying health and nutrition for over fifteen years and I have realized one thing more than any other: the more I study, the less I know. What I mean is, we have so overcomplicated the issue of health and disease that we have missed the simplicity of it. We have missed just how stupidly straightforward the answer to health can be. Do you remember when you were a kid and fell and scraped your knee? What was the advice? “Wash it and then it alone. It will heal itself.” And that is all we need to do—give the body the right environment to be in a position to heal itself. It’s not years and years of complicated books on anatomy, biology, and nutrition you need—it’s just a simple understanding of … 4 The Goldfish Bowl (#) “The germ is nothing, the terrain is everything.”Louis Pasteur Imagine a goldfish in a bowl of clean water. What would happen to the fish if the water was never cleaned? What would happen if the fish was left to live in a polluted environment day after day with the pollution getting slightly worse each day? I think you’d agree that it’s likely the fish would probably get an ailment or two. The question I have is a simple one: What would you do to help the fish? Would you treat the fish or clean the water? Would you give the fish a drug to help with its condition or would you clean the water? You really don’t need years of medical training to come up with the only logical answer: CLEAN THE FLIPPING WATER! I’m not saying you should never treat the fish as well; after all, the likelihood is that after years of swimming around in all that pollution it is bound to be unwell. So by all means help the fish by treating it with a pill or whatever—but only as long as you CLEAN THE WATER AT THE SAME TIME! I cannot say this enough; when it comes to health the answer cannot be put more simply: CLEAN THE WATER! It amazes me when a doctor sees someone who is obese and then does a load of tests to check on their health. Being overweight is now classified as a disease in its own right—it’s when the body is at dis-ease with itself. If you saw a group of squirrels and in among the group there was a really fat one, I don’t somehow think you need to be Sherlock Holmes to figure out that something was very wrong. You would also know the cause of the problem would have been too many nuts—not rocket science. Equally, when you see someone who is massively obese you don’t need to do a load of tests to see that they’re ill or what the probable cause is. There was a program in the UK a few years ago called “You Are What You Eat.” The show was extremely popular and was fronted by a well-known nutritionist in the UK, Gillian McKeith (she also presented a show in Canada called “Eat Yourself Sexy”). All of her TV clients at the time seemed to be men and women who ate nothing but junk food and who were as big as a house. She always asked them to provide her with a stool (poop) sample, which she then analyzed to see if they were unwell. I don’t mean to be funny but I really don’t think you need to look at and smell their crap in order to diagnose that they are facing an enormous number of health problems. You don’t need to take a bunch of medical tests or to look at their shit to see quite clearly that they are ill and exactly what the cause is. You also don’t need a PhD in medical science to figure out what to do in order to make them better: CLEAN THE WATER. In fact, if you think about it that’s all Gillian did. Her clients had polluted systems, so she advised them to cut out the pollution and eat high-water-content, nutrient-packed food. She even actively encouraged juicing, as she, like so many more these days, now realizes it is by far the quickest and most nutritious way to clean out the garbage. Medical versus Alternative? If you had a scale and at one end you had the medical profession and at the other end you had the “alternative therapies,” then I guess I’m positioned pretty much in the middle. This isn’t me sitting on the fence; it’s just I that I can see there are times when both are perfectly justifiable. Many people in the conventional medical profession instantly trash any “alternative” methods, and equally many people in complementary medicine do the same for drug therapy. In fact, many alternative practitioners have the belief that you should NEVER treat yourself with any medical drugs and that conventional medical treatment is never necessary and that all drugs are toxic and cause disease. But somehow I don’t think any “alternative” practitioner, if they had their leg severed in an accident, would think that dissolving a homeopathic tablet under their tongue or inserting an acupuncture needle is going to do the job. Of course, while medical intervention is necessary at times, common sense should tell everyone that for the most part it is very short-term medical intervention that is necessary. What is nonsensical is only feeding the fish and never cleaning the water, which is what happens 99% of the time with conventional medicine and its approach to disease. Half Ton Man The heaviest recorded man on the planet weighed the same as seven baby elephants! There was even a TV show made about him entitled Half Ton Man. He had been in bed for seven years. He eventually had medical intervention and lost half his body weight by the time the show had been broadcast. On the surface it appears that medical intervention was the only way forward, but was it? Firstly, who the hell was bringing him the food? I mean, it wasn’t as if he could go out to a fast-food joint. Rather than the medical profession taking down half of his house and using a whale hoist to remove him from his bed and take him to the hospital, it would have been better to make an order that no junk food whatsoever be brought to him and make it a criminal offense if anyone did. OK, this may seem over the top, but it could be argued that by bringing this man whatever he wanted on the food front, the doctors were assisting a suicide. Why didn’t they just feed him freshly extracted juices and smoothies? Why was the “clean the water” type of approach never forcefully prescribed? Being overweight is often simply a symptom of pollution and toxins within the body. When we cut out the garbage and feed our cells nature’s finest in an extremely easy-to-digest form, what we are effectively doing is cleaning the environment in which our cells bathe. As the “live” nutrients are in a liquid form they are delivered to exactly where they are needed, in super-fast time. This highly charged liquid not only channels the super-rich nutrients to the cells, but it also helps flush the system of excess pollution, toxins, and FAT! As digestion requires more nerve energy than almost anything else (which is why you fall asleep after a big meal), the juice extractor and blender effectively do the hard work so your system doesn’t have to. This energy is saved for the task of removing fat and generally cleaning up and repairing the entire system, making juicing the most effective and healthy way of “cleaning the water,” while at the same time giving life to the system. “The physician should not treat the disease but the patient who is suffering from it.”Maimonides This is also why the results from the 7-day plan go way beyond simply losing 7 lbs. One of the main reasons people are reporting improvements with ailments from IBS (irritable bowel syndrome) to CFS (chronic fatigue syndrome) is because we’re not talking about some powdered drink you add milk to that is full of artificial sweeteners and other chemicals. What we have is nature’s finest ingredients all blended together in their natural “live” state. No added sugar, salt, fat, chemicals, colorings, stabilizers, or anything artificial, just pure natural liquid fuel injecting life into every one of your cells—liquid fuel that is loaded with amino acids, natural carbohydrates, beneficial fats, vitamins, minerals, water, and enzymes. The simple truth is that once you stop the pollution, put life back into the system and “clean the water,” all of a sudden weight loss and health miracles start to happen effortlessly. I know it sounds too simple, but then why need it be complicated? Intuitive Doctoring Nature already provides us with the most effective self-doctoring mechanism known to humankind—instinct. Instinctively, everyone who reads this book knows that it makes perfect sense. Instinctively, it is impossible to argue against nature and her incredible ability to heal with foods specifically designed for us. The problem is that we have been brought up in such a “you must treat the fish” fear-based society that we are now scared to listen intuitively to what the body needs. After all, we have been so indoctrinated to believe that we must take medical drugs for whatever illness that we are now fearful of what may happen if we don’t. There are few better motivators than fear, and large sections of the medical drug profession use it well. Remember, antiobesity drugs are now a multibillion-dollar industry and one of the most lucrative in the “medical” field. This is why it comes as no surprise when some people in the medical profession try to call a program like this dangerous. Most simply read the front cover and make an instant judgement; others simply aren’t willing to accept that the liquid fuel contained within the fibers of nature’s purest fruits and vegetables can possibly do so much when it comes to all illnesses, not just excess weight. They seem to think that almost any period without “solid food” is harmful for the human body. In fact, when we are ill the first thing that we don’t want anymore is our food. This is nature’s way of healing; nature’s way of saying you cannot deal with the energy-zapping process of trying to digest hard-to-break down food, extract the nutrients, and dispose of the wastes. This is why we instinctively crave fruit and water when we are sick and why the first thing we tend to bring people when they’re in the hospital is fruit and water. I hate to see parents who almost force-feed their children when they are sick. Small children will often get a slight temperature and stop eating entirely, sometimes for a few days at a time. This again is nature’s way of saying, “Stop the hard-to-digest food and let me heal.” However, we have been so conditioned that we need food at least three to five times a day that parents often override what nature wants and literally push food into their children, even when the child is turning his or her face away from the food or spitting it out. The parents are clearly doing this out of concern, but sometimes we just need to trust in nature and believe in the power of fruits and vegetables and the body’s ability to heal itself naturally. “The work of the doctor will, in the future, be ever more that of an educator, and ever less that of a man who treats ailments.”Lord Horder of Ashcroft, UK Luckily, we have a new, more enlightened breed of doctor that is much more willing to look at a more natural approach where possible. I am even recommended by a few doctors, although a depressing majority don’t seem to understand how food, or too much of the wrong kind, is responsible for more illness and deaths than all the drugs on the planet combined. Many doctors are so blinded by their years of training with a background of a drug-based therapy that they are unable to see how a person can possibly have all their nutritional needs met through this program. Indeed, this is yet another thing I get hammered at me, time after time, by some doctors and dieticians: “I can see how a vegetable-based freshly extracted juice could be of some benefit but …” 5 Where Will They Get Their Nutrients? (#) It’s funny how doctors, dieticians and, to be fair, many of the people who go on this program, all of a sudden become anxious about where they are going to get their RDA (recommended daily allowance) of protein, fats, carbohydrates, vitamins, minerals, and fiber. When they were eating and drinking junk they weren’t overly worried, yet put them on a program that consists of nothing but fruits, vegetables, and super food supplements, plenty of water, and some exercise and suddenly they are worried about whether their body is getting what it requires to function properly! Why on earth do people worry about stuff like protein and calcium when they start to consume only fruits and vegetables? It’s simple. Ever since we were born we have been bombarded with the “must have meat and milk for good health” propaganda. We have been so brainwashed on this front that we now believe that it would be dangerous if we didn’t—even for a week. We believe we would have a major calcium and protein deficiency. Excuse my language, but there is only one word in the English dictionary that can some up what I need to say right now: BULLSHIT All fruits and vegetables contain both calcium and amino acids (the building blocks to protein) in just the ratio we need. In fact, onions and turnips are loaded with calcium; almonds contain almost as much protein as red meat and 6% more calcium per 3.5 oz (100 g) than plain yogurt. Spirulina—a super food supplement contained in many of the juices on this program—is the highest natural protein food on the planet with all of the essential amino acids required for optimum health. It’s also worth pointing out that the largest land animal in the world, with the biggest teeth and some mean muscles, is a bull elephant; and it’s an animal that is a vegan—consuming no meat or dairy whatsoever. The fear of our wasting away and becoming deficient in certain essential nutrients if we don’t have a steak with cheese on top solely derives from massive propaganda over the years by the meat and dairy industries. Steve Arlin, author of Raw Power, has been a raw vegan for years yet has a body akin to that of Arnold Schwarzenegger. He eats only fruits, seeds, nuts, and vegetables—that’s it. Now don’t panic—I’m not suggesting that you eat nothing but raw food after the 7-day program, nor am I suggesting that you become a vegetarian or vegan at all. You will see that the Phase 2 (#litres_trial_promo) Turbo-Charge and Phase 3 (#litres_trial_promo) Juicy Lifestyle plans are a very “real” approach to health for all and you will also see that there’s some natural “live” yogurt included in the 7-day program. But, no, I’m not trying to twist your arm in order to persuade you to dump meat and dairy for life. I’m simply pointing out yet again that you are not going to be nutrient deficient on this program. As for fiber, which appears to be the argument about any kind of juice-only program, I want to put your mind at rest. As you will see, and anyone in the medical profession who cares to look at this program properly will understand, although much of the fiber is removed when you juice, the soluble fiber remains in the juice itself. Please also bear in mind that many of the smoothies contain whole blended avocado—probably the most complete food on the planet, with plenty of fiber and essential fats. I would also like to point out here that fiber cannot penetrate through the intestinal wall and it is only the juice contained within the fibers of the fruits and vegetables that feeds the body. It’s the juice contained WITHINthe fibers that feeds the body The fiber is there to act as a “brush” to keep things moving in the colon, a job that the soluble fiber, and the fiber in the avocados, can do more than adequately. Plus I am far from suggesting you live a life on nothing but juice after the 7 days juice-only program, so you will be getting more than enough fiber in life. So on a nutritional front, you really can rest assured that you will have more genuine goodness going into your body during the 7-day program than the average person has in a month. However, ever since the first copies of this book rolled off the printing press in 2006 in the UK, the skeptics (which often consist of certain doctors/nutritionists and dieticians) continue to try and find evidence to substantiate their preconceived beliefs. They continue to “attack” despite the tens of thousands of genuine life-changing testimonials that clearly fly in the face of their apparent scientific “facts.” The reason I wish to cover each and every one one of the “attacks” before you start this life-changing program is not simply to reassure you and explain in a very rational, commonsense way why this is perhaps the healthiest rapid weight-loss program in the world, but more because there is almost no question that you will be on the receiving end of the attacks yourself. I can guarantee you that by even voicing that you will be living on nothing but freshly extracted juice for a week, the arguments will start. It’s a strange world we live in but say to anyone that you will be sticking two fingers up to healthy eating for a week and living on burgers, fries, and getting drunk and the reaction tends to be “Good for you—life’s too short.” However, tell them you’re cutting out all the junk from your diet and that you’ll be living on nature’s finest freshly extracted juice for a week and get ready to go head-to-head. Now we need to understand that part of this is often due to their own fear of your getting thin and looking amazing. After all, no one wants a hot, thin friend! OK I’m being a little jovial, but there is more than an element of truth in that statement. What I mean is, by simply voicing that you are about to jump on the road to the land of the thin and healthy, it often highlights that they are not. This often creates an unconscious fear, which in turn causes the friend to “attack” what you are doing so you will stay on the same road as them. Obviously this isn’t always the case and at times the “attacks” are born out of a genuine concern based on the scaremongering fallacies they have read. Hopefully by the time you start with the program you will either brush aside any attacks—as you will know the truth—or you will be armed with enough knowledge to counter any such arguments. With that in mind, there has been one argument that has come up more than any other since I first wrote this book and its one I didn’t even think about when I first wrote it: WHAT ABOUT THE SUGAR?! In fact, as I write this update I have just come back from a tour of Dubai, Australia, Turkey, and the UK and the one question journalists were asking more than any other was “Yes, but what about the sugar?” This led me to write a small piece on Facebook that I have expanded here because I think it’s vital that you fully understand what I felt was the frighteningly obvious … The Sugar in an Apple is Not the Same as the Sugar in a Doughnut! And the sugar in a soda is not the same as the sugar in freshly extracted apple juice! You may feel this doesn’t need to be covered. You may feel that it’s obvious that the white refined nutrient-lacking sugar found in a doughnut and soda is clearly not the same as the unrefined vitamin and mineral-rich “sugar” found in an apple or the juice extracted from it. But ever since the late Dr. Robert Atkins’s famous “don’t eat carbs whatever you do or you’ll explode” diet (I believe better known as a high-protein diet) and all the subsequent copies of pretty much exactly the same theme since then, such as “Dukan,” it appears our rational thinking has taken a vacation. My mother always taught me, “The problem with common sense is that it isn’t that common,” and I fear where the subject of sugar is concerned, it’s disappeared completely for many. Most people are so “over read” in the area of diet and nutrition that often they don’t stop to think with a commonsense head on—they simply believe what they have read and then preach it as gospel. This is why I don’t want you to simply buy what I am saying either. Always have an open mind and if something makes rational sense to you, then apply it; if not, don’t. But don’t simply go along with a school of thought simply because it was written or told to you by a doctor or dietician or because it’s been “scientifically proven.” Often we don’t need science but simply our own intuition and common sense. With this in mind let me ask you a question: If you were addicted to refined sugars and you had a mother of a sugar craving would an organic apple cut it for you? Would an apple hit those sugar buttons for you? NO! Why? Because “THE SUGAR IN AN APPLE IS NOT THE SAME AS THE SUGAR IN A DOUGHNUT!” If it were we would have Easter eggs made of fruit and children and adults would be just as happy, but they wouldn’t be happy because in the same way an apple wouldn’t satisfy a smoker’s need for nicotine an apple won’t satisfy a sugar addict’s desire for refined sugars! It’s refined sugars and refined fats that are the biggest cause of preventable disease in the Western world and without question they are the biggest cause of the seemingly unstoppable obesity epidemic. It is not the unrefined vitamin-, mineral-, and soluble fiber–rich life-giving juice found at the heart of all nature’s finest foods. This is why you could have a fridge full of fruits, vegetables, and lean proteins and if the average “sugar addict” opened it they would say, “Where’s the food?” Unless there is refined sugar or refined fat in the mix, they feel as though what’s in the fridge just won’t cut it. It’s also why although there’s an NA (Narcotics Anonymous) an AA (Alcoholics Anonymous), and even an SA (Sugar Anonymous) but you will never see a FA (Fruit Anonymous)! People just aren’t “hooked” on cucumbers, avocados, or apples (they are all fruits), despite their apparent high “sugar” content. You also will not find a FEJA (Freshly Extracted Juice Anonymous) either. Why? Because, and I am fully aware of how annoying repetition can be, so for the final time: the sugar in fruit is not the same as the sugar in a doughnut. It’s also the reason why if someone were to eat apples all their life and suddenly went on a “no apple” diet they wouldn’t get headaches, anxiety, the shakes, or any of the other “withdrawal” symptoms people experience when trying to break a refined sugar addiction. One sugar is pure and comes attached with a multitude of other micronutrients and soluble fiber, and the other is completely lacking goodness and has effectively been transformed into an empty druglike substance. Plastic and gasoline are both by-products of crude oil, but nobody in their right mind would suggest you can run your car by putting cut up plastic in your tank! However, the “all sugars are the same” brigade often miss this fundamental point. They miss that something like broccoli is much, much more than the carbohydrate “sugar” contained within. They also miss the fact that humans, even the ones with letters after their names, don’t fully understand the complexities of nutrition contained within the foods nature provides. And I guess that is the biggest problem—humans think they know everything about everything and believe they have discovered “every element” worth knowing about in nature’s foods. Some of the top scientists continue to believe this despite the fact that “new” photochemicals are being found all the time in fruits and vegetables. They continue to believe that “all sugars are the same” despite knowing that every single nutrient reacts differently in the body depending on what it is combined with. For example, if you eat an orange with spinach more of the iron will be absorbed when combined with the vitamin C in the orange. So isn’t it possible, and again I’m just throwing it out there, that we simply do not know everything about the tens of thousands of different and unique nutrients found in the liquid of all fruits and vegetables nor what exact effects they have on every cell in the body? Isn’t it also possible that we have only found, and therefore only know about, a tiny fraction of tens of thousands of nutrients contained within the super fuel juice locked inside the fibers of all fruits and vegetables? Just because the “science” of today says something is “fact,” it doesn’t necessarily make it so. Just because the current science can pinpoint only the small number of vitamins and minerals we have found and named, it doesn’t mean there aren’t thousands of others we have yet to study. This is why the “juices” extracted from fresh fruits and vegetables are way beyond simple “sugar water.” Funny enough, as I update this book yet another “new” high-protein diet has hit the top of the charts and is once again spreading the gospel that sugar is sugar no matter what its source and it appears people are listening. This time the author of Six Weeks to OMG: Get Skinnier Than All Your Friends Paul Khanna (although he used the pseudonym Venice A. Fulton) is saying that the carbohydrates in broccoli can be as bad for people losing weight as Coca-Cola. Nope I am not kidding—I wish I were! We need to remember that all fruits and vegetables are at least 85% nutrient-rich water and it’s this juice and this nutrient-fueled juice alone that feeds every cell in the body. It is this organic rich “water” that contains not only the “sugar,” or natural carbohydrates as I prefer to call them, but also the potassium, magnesium, calcium, zinc, phosphorus, iron, sodium, vitamins A, B, C, E, K, and the tens of thousands of other nutrients and cofactors that all go to make up this remarkable liquid fuel. To suggest drinking a “juice” is simply the same as drinking a “soda”—which has an average of 8 teaspoons of white refined sugar in just one can, along with a whole host of other chemicals—is about as far removed from common sense as you can get. But Isn’t Juice High GI (Glycemic Index)? Even once we get passed the “all sugars are the same” debate and enter the land of common sense, we hit the GI argument. So while I am here, let’s put this to bed too. Yes, “cooked” juice, or pasteurized as it is more commonly known, is indeed high GI. However, what many don’t realize is that although pasteurized apple juice has a high GI (which is every juice you buy in a carton or bottle), freshly extracted apple juice made at home has a low GI. Not that GI is any real indicator of how good or bad a food or drink is anyway. Like many fads, the whole glycemic index trend has more holes than your average colander. (This is true also for subsequent GL [glycemic load] diets.) For example, no two people will react in exactly the same way to a particular carbohydrate. This is why GI tests have to be performed on the same person on different days. Just because an athlete who did the same test got a GI of, say, 60 for a baked potato, doesn’t mean the fat dude on the couch would get the same number. Also, GI tests are done on solo foods and drinks, but rarely do we ever consume one food or drink at a time. If you eat a baked potato on its own you will get a very different reading from when you have some butter or tuna with it. This is why there is no way of actually knowing what the GI level will be for you and your particular combination of foods and drinks. Then of course even if a certain food has a high GI it may have a low GL. Confused? Yes, me too! Forget Low GI and GL, Low HI is What We Need When it comes to our food our time is much better spent avoiding the confusion of flawed methodologies such as GI and GL and we should simply concentrate on whether our food is low HI—that’s low human intervention. The less we have messed with the food grown by nature the better. The less human intervention the better. I don’t have space to go fully into this subject fully in this book, but for more on this please get hold of Jason Vale’s Low HI Diet, which goes way beyond the juice. YES, BUT WHAT ABOUT THE FIBER? Along with the “But what about the sugar?” and “Isn’t it high GI?” arguments I seem to get everywhere I go, the next one is always, “Yes, but what about the fiber?” Let’s put this one to rest too while I am here doing this update of the book. When you eat a carrot all that happens is the body does whatever it can to “extract the juice contained within the fibers” and then it disposes of the waste (the fiber). Fiber cannot penetrate through the intestinal wall, meaning it does not feed the body. Yes, we need fiber, and after the initial 7 days I am not advocating becoming a “juicearian,” so you will easily be getting enough fiber in the regular good food you will be eating. However, what many do not understand is that you will also be getting plenty of fiber during the program too. Not only does every freshly extracted juice in this plan contain “soluble” fiber, many of the juices also have blended avocado too—one of the richest fiber foods on earth. Soluble fiber, which you will be getting mainly through the freshly extracted apple juice, absorbs water and binds with the digested material in your stomach to create a gel-like mixture. This helps “lift” garbage from the colon and aids in slowing down the digestive process, which is beneficial because it means your body has more time to absorb nutrients in your stomach. The regular consumption of soluble-fiber food sources also means you may be able to achieve better blood sugar control, which is why this program is also good for type 2 diabetics. This comes as a shock to many because many people believe juice is juice and don’t understand the massive differences between “cooked” juice and “freshly extracted” juice. As mentioned, I have received tens of thousands of letters, e-mails, and cards from people claiming the improvement of just about every common ailment, including type 2 diabetes—once again proving that not all “sugars” are equal. Here’s one of those thousands of letters that helps illustrate the point: Dear Jason, I just wanted to let you know about how your juicing has had such a dramatic effect on my health in just two weeks. I have an eating disorder and chronic fatigue syndrome (lucky aren’t I?) but I was told I was prediabetic and had high cholesterol of 293 mg/dL. My lipids were also dangerously high, along with my blood pressure, which was 168 over 120, but I felt at a loss to do anything as all diets never worked because of my eating disorder. I am an overeater and extremely overweight. Well, my doctor referred me to an eating disorder clinic but the wait was 6 months so I needed to find a way to cope with my eating in the meantime or my 13-year-old son would be motherless. I got your book and a juicer and I started your program about 8 days ago, right after the doctor told me I had to stay off work for 2 weeks and have my blood sugars, etc., checked again! I have tried EVERY DIET!!! and they never work but you already knew that. Well, it will come as no surprise to you that when I went to the doctor to get my results my blood sugars were normal with no risk of diabetes, my cholesterol had lowered to 211 mg/dL, and my blood pressure had gone down to 136 over 114. Jason, because of you I have turned my health around in 8 days—something I could not do in 36 years. I have not binged or even had the desire to binge and I even felt sick at the thought of doing it again. I have not faded in and out of consciousness either, which was due to my high blood sugars. I still have a way to go on the emotional and weight side but THANK YOU! THANK YOU! I think it’s a miracle to change from prediabetes to normal sugar levels in 8 days and to lower cholesterol too. Many Thanks, Jane Burch When people can find no other argument against the program they come up with the most common one of them all. Some finally concede, “OK, it might be healthy and, yes, it appears to have incredible results with every common ailment and, yes, I can see how the sugars in vegetables and fruits is a completely different kettle of fish from ‘white refined sugar,’ but if you don’t eat solid food for a week …” 6 Won’t You Gain Weight in the Long Run? (#) Going on this program does not mean you are guaranteed to pack all the weight back on and more when you start eating again. I know this firsthand as I followed a much more drastic juice-only program than the one you are reading about. Three-Month Juice Madness I once went on a “diet” where I had nothing but freshly extracted juices for three whole months—yes, nothing but juice for 12 weeks. It wasn’t like this program where you are having some amazing veggie smoothies and some incredible super foods such as wheatgrass and spirulina (optional). I mean I had nothing but pure, mainly carrot, juice, without even any husks or seeds for added fiber. Was I crazy? YES. Would I ever recommend it? NOT IN A MILLION YEARS! Was I uninformed on the juicing front back then? YES. Did I turn orange because of the amount of carrot juice I was having? YES! However, I only did it out of sheer desperation to rid my body completely of psoriasis. I had had some good results by adding a few juices to what I was normally eating, but I wanted to clear my body completely. Did I lose weight? YES—big-time! And did I lose too much weight? YES. As you can imagine, I lost not only my excess fat, but also my healthy fat and plenty of lean muscle tissue too. In fact, my soccer legs looked like those of a “heroin chic” model. I would never, ever recommend anyone do a juice-only program for this long unless it was well thought out with plenty of mixed avocado and vegetable juices. Then it can be incredibly healthy, and for some who are struggling massively with their health and obesity, it can save their life. But it needs to be well thought through, not just carrot juice like I did! The reason I bring it up here is not simply to warn against doing a juice-only program for that long without knowing what you are doing, but to prove that just because you lose weight through liquid only doesn’t mean that the minute you stop and return to eating you will end up as big as a house. Yes, I know Oprah Winfrey lost tons of weight when on a liquid-only diet, only to put it all back on and more. It’s all about the quality of the liquid together with how you introduce regular food back into your diet, what you consider to be “regular food,” and how you move your body on a regular basis—which I will cover in depth to make sure your success lasts. When I started to introduce good-quality whole foods back into my diet after my three-month juice-only thing, I soon started to fill out—but I didn’t get fat. My muscles returned—I got my legs back—but no double chin was to be seen. In fact, before I started I was overweight, but after eating good food as well as continuing juicing every day, I went to a healthy weight—and have remained there ever since. Again, I wouldn’t advocate this, and looking back there was no need for me to do it for so long. The perceived wisdom is that if you go on liquids only you could become obese in the long run because of it. I’m now a very healthy weight and, like most, if I eat too much of the wrong things and don’t exercise I will gain weight. But that’s just simple nutritional math: if I eat too much of the wrong stuff and don’t move—I get fat! Call me Mr. Obvious but isn’t that the same for nearly everyone? I’ll tell you now, if after you do this program you go back to eating the same amount of junk as you did before and you don’t exercise, guess what? You’ll put the weight back on and, chances are, even more besides. But again that has nothing at all to do with the program or the “our bodies go into fat storage survival mode” theory. It’s simply because you were gaining weight before you went on the program because of the crap you were eating and drinking and now that you’ve gone straight back you have picked up where you left off. It amazes me that when people gain weight after a diet they blame the diet. It appears amnesia sets in and they seem to have forgotten the fact that they were gaining weight before they tried to do something about it, and now it’s the diet’s fault, not the fact that they are eating everything in sight again and are glued to the sofa. It’s not that diets don’t work—most of the time it’s the person who doesn’t work. It never seems to dawn on people that they may have something to do with their own success. If it isn’t the diet they blame, you can bet your bottom dollar it will be something else—but not them! This is why I am covering just about every aspect in order to make sure you continue with Phases 2 (#litres_trial_promo) and 3 (#litres_trial_promo), making this a lifestyle change, not just a week’s “diet” to get into your new outfit or whatever. It is also why so many people have incredible lifelong success after the initial 7 days on juice, like the woman I mentioned earlier who emailed in just now saying a massive THANK YOU because she has dropped 98 lbs (44 kg) and 8 dress sizes in a year. And she’s far, far from alone. I could fill an entire book just with testimonials from people who have done the 7 lbs in 7 Days program, dropped a load of weight, gone on to lose a stack more excess weight and more importantly, kept it off. The truth is I have devised this plan so carefully that you could live on it for three months if you chose to—there’s no need to and I don’t advise it for the average person, but on a nutritional level you could. This is why I just cannot understand why oh why some doctors and dieticians regard the 7-day plan as dangerous, especially when you can see and feel the results. Sometimes I think we have to just accept that nature is bigger than us. We have to accept that sometimes all of the medical or dietetic training in the world cannot fully explain how the body heals with the power of the liquid contained within fruits and vegetables. You cannot argue with results, and when you stop the junk, flush the body, and furnish it with pure freshly extracted juice, amazing things happen. Sometimes we just have to accept that we may not know how it works, but as long as it works—who cares? There are many examples of how the human body survives, often baffling the medical profession. One such example will help reenforce a few of my points. If the medical profession thought my living on nothing but juice for three months was crazy, then it’s positively sane compared with … 7 The David Blaine Diet (#) A few years ago the illusionist David Blaine went for 44 days on nothing but water while living in a glass box hoisted above Tower Bridge in London. Many people don’t believe he actually did this and that somehow it was all an illusion. However, as well as being a remarkable illusionist, David Blaine is also able to demonstrate the most amazing examples of what human beings are capable of. He will push himself over and over again simply to test human endurance. As well as living on nothing but water for 44 days, he has also buried himself alive for 7 days, lived in a block of ice for 3 days, and stood on top of an 80 ft (24 m) pole for 34 hours before leaping down onto some cardboard boxes. The pole business may not sound like much to everyone, but it is not something that could be achieved in a day. Blaine practiced and practiced for over a year before getting on that pole. He first stood on a 20 ft (6 m) high pole and learned from some of the top Hollywood stuntmen how to fall without injury. When he was comfortable with that he went up to 40 ft (12 m) and worked his way to 80 ft (24 m), never once using a safety net. He also climbed mountains daily on a bike in order to make sure that his legs had the strength to stand in one position for 34 hours. He learned how to fast for long periods and had no food or water for the entire time he was on the pole. So why did he do it? He was afraid of heights and wanted to release himself from that fear. David Blaine is a truly amazing example of what’s possible when you fully prepare and are fully focused. But what does any of this have to do with this 7 lbs in 7 Days Juice Master program? Well, it’s to provide a little perspective and to once again question the advice of many dieticians, nutritionists, and doctors. If this man can go for 44 days stuck in a box with just water, come out alive, and return to a normal weight in no time afterward, then we really do have to ask how any doctor, dietician, or nutritionist can possibly say that living on freshly extracted juice for just 7 days is in any way bad for the average overweight and lethargic person. You have to question it even more once you consider that as well as the freshly extracted juice and good-quality supplements, the program contains plenty of nature’s most wholesome food—avocado. We also have to ask, if David Blaine can do something as extreme as that for 44 days, how hard can it possibly be to live on the finest-quality freshly extracted juice and smoothies for a week? IT’S EASY PEASYLEMON AND CARROT SQUEEZY Think about it. If David Blaine declared to the world that he was going to live on nothing but freshly extracted juices for one week, do you think for one second it would make the papers? Do you think a documentary would be made about it? Would people say things like “Of course he can go for 7 days on juice only. The man’s an illusionist and it’s a trick?” Umm, methinks not. Why? Because people would say, “What’s so special about that—anyone can do it.“ And it’s true—anyone can do it! But what people can do and what they will do are often two very different things. Most people can exercise daily, but most do not. Most people can eat well daily, but most do not. Most people can take their lives to the next level, but most do not. Most people can do small things each day that will move them to a more rewarding and compelling life, but most do not. Most people can tell the people close to them every day that they love them, but most do not. In reality, most people can actually do anything they put their minds to, but the sad reality is most do not. What people can do and what they will do are often many worlds apart. The simple truth is you can do this 7-day program, you can find the time, you can stay focused, you can lose at least 7 lbs in 7 days, you can tap into an energy you haven’t felt for ages, you can give your body an amazing clean for a week, and you can easily do Phases 2 and 3. The question is not whether you can, but will you? Will you find the time? Will you do what it takes? Will you cut out the endless list of excuses people use not to move forward in life? Or will you do what most people do when it comes to truly changing this part of their life—simply talk about it but never do it? Are You a Thinker or a Doer? So many people are great at talking about a better lifestyle, better health, and a slim, sexy, energy-driven body. They are also good at spending copious amounts of time “reading” tabloid magazines that pan celebs who happen not to be 100% perfect. They sit around day after day, night after night telling people about the things they are going to do, but very few are actively doing anything. Yes, we’re all good at starting different “life-changing” programs, but so few of us see them through or get to the stage where we begin to see, feel, and live the results. I know many people who have read just about every weight-loss/health/nutrition book on the planet yet are still overweight and incredibly unhealthy. That’s because all of the self-help books, apps, downloads, CDs, DVDs, and the like mean absolutely nothing without YOU taking action. Merriam-Webster’s Collegiate Dictionary’s definition of “action” is “the accomplishment of a thing usually over a period of time”—not the process of thinking about doing something, but the process of actually accomplishing something. One of the top people from Toyota Motor Corporation was giving a presentation in which he appeared to be giving away some critical information. The audience was amazed at how freely he was willing to share so much information with so many. When asked about his willingness to be so candid, he replied: “Everyone can listen, but few will act.” A truer statement has never been made. There is a great line in the movie Pirates of the Caribbean where the Commodore says to the character played by Johnny Depp, Jack Sparrow, “You are without question the worst pirate I’ve ever heard of,” to which Jack Sparrow replies, “Yes, but you have heard of me.” Like him or loathe him, the fact is that we have only heard of David Blaine because of his ability to act, his ability to go from just thinking to actually doing. Your ability to act on this program (or not to act) will be the difference between this book being a few pieces of paper with ink on them and it being a life- and body-changing experience. Acting and seeing something through is one of the most rewarding things you can do in life. It gives you a sense of fulfillment, achievement, and success, and this is one of the most common pieces of feedback I get from those who do this program. People feel amazing not only because they have cleaned the system, lost weight, and have more energy, but because they made a decision and for once actually followed through on it no matter what. What Distinguishesa Successful Personfrom OthersIs Not Their Strength,Not Their Knowledge,But Rather Their Will The “Will you or won’t you do whatever it takes to do the program and make this a catalyst for life?” question pretty much comes down to just one thing. I can honestly say that after being in this business for many years and seeing hundreds of thousands of people from all parts of the globe on this subject, I have concluded that there is just one thing, or one condition if you will, more than any other that prevents people from doing a program of this nature. It’s a condition that seems to be spreading faster than any other and it’s one that creates more illness, obesity, and unfulfillment than anything else. You may not have heard of its official term but you will know plenty of people with it and you will have suffered from it many times yourself in the past. It is the condition known as … 8 CBBS (Can’t Be Bothered Syndrome!) (#) And that’s the bottom line, isn’t it? Can you do the program is a clear “yes.” Can you be bothered is another question altogether. EXCUSES, EXCUSES, EXCUSES Can’t Be Bothered Syndrome is the antithesis of the ability to take action. It’s what thinkers suffer from most of the time. It’s the one thing—more than anything else—that prevents people from getting from where they are to where they would LOVE to be. CBBS is a mental attitude and is without question the most destructive mental attitude a person can have. It causes more feelings of failure and unfulfillment than any other. If you can’t be bothered then you won’t be reading this sentence. If you can’t be bothered and really don’t want to do something about your situation, there is no way you would have gotten this far into the book. In fact, over 90% of people who buy a book of this sort don’t even read past the first two chapters. They may have gone from thinking about buying a book to actually buying it, but that isn’t real action. Anyone can buy a book—you don’t even have to leave your house these days to accomplish that. In fact, you don’t even have to leave your bed with e-books. So many people think that by the simple act of buying a self-help book they have helped themselves. But it’s called a self-help book because you have to help yourself. The bottom line is that it’s up to you. I know any number of people who have heaps of books, DVDs, CDs, and downloaded courses on their iPads, tablets, and fancy desktops that have barely been looked at, let alone acted upon—but, hey, they give the impression you are at least thinking about life change. You can lead a horse to water and all that. The ability to take action is the key, and as long as you suffer from CBBS you will never take action and never have the body and health you crave. This is why I know that you personally can be bothered. You have not only gotten hold of a copy of this book but you are actually reading it. And that is way, way further than most people get. However, the reason I’m sitting here banging away on my keyboard is not just to get you to read the book; it’s to get you to take massive action on it so you get the life-changing results that millions of others around the world have experienced. Many people buy a book of this sort, but few actually read it and even fewer act on it from the start and then finish. We are all increasingly health conscious these days and we constantly hear people spouting off about how “health is the most important thing” and “if you don’t have your health you don’t have anything.” That’s all fine and dandy but nine times out of ten they are saying it just before they shove yet another sweet roll down their gullet! Talking good health and doing good health are two completely different things. What we “think” we are doing is often a far cry from what we are actually doing. Talking about doing this program and actually doing this program are also two very different things. I know I keep repeating this point, but bizarre as it may sound I actually care about the results you have and you will only achieve results if you take action: MASSIVE action. This is because I have witnessed such truly incredible changes to people’s bodies, health, and confidence that I will do and say anything to get you to actually follow through on this plan. And you will only take action if you kick the CBBS and decide once and for all … 9 No More Excuses! (#) Over the years I think I’ve heard them all. In my books I refer to this the “But Syndrome.” But I can’t because I don’t have the time; But I can’t because I have children; But I can’t because I’m too old; But I can’t because it’s different for me, etc., etc. I pointed out at the time: The More Buts You Havethe Bigger Butt You Will Have I think it’s safe to say that many people reading this book will want to change their butt, as well as their health and energy levels. However, the only way to change your butt is if you change your but. What I mean by that is changing from your almost automatic “but I can’t because …” set of excuses. These are the excuses we use in an attempt to try and justify what is essentially a clear dose of Can’t Be Bothered Syndrome. Everybody can, if they choose, come up with a “but I can’t because …” for just about anything and easily convince themselves and others that it’s a perfectly reasonable “but.” And if you’re from the nicer side of town don’t think the word “however” gets you off the hook either: as we learned in that wonderful episode of Friends, “‘However’ is just a fancy ‘but’!” Instead of automatically saying, “But I can’t because …,” you should immediately change it to, “But if I could what would I need to do in order to make it happen?” By asking yourself a question like that your brain automatically assumes that it is actually possible and just needs to spend a short while thinking about it to find an answer. The change of “but” will then inevitably have a follow-on effect that changes your “butt.” Conversely, if you say, “But I can’t because …” there is simply no way your mind will even attempt to look for a solution and your “butt” will remain the same. Most people come up with a set of “buts” in order not to do a program of this nature at all. Others will start, but at the first sign of their having to make any degree of effort out comes the “But I can’t because …” set of excuses. When testing this program on a focus group, I asked a few of my friends to try it at the same time. I gave some of them some simple mental preparation (which you will be getting in the next chapter) and two friends no mental preparation whatsoever. All the two friends had were a few letter-size sheets of paper with the step-by-step program on it. I knew that without at least some amount of mental preparation a few “buts” would rear their ugly heads and that my friends might find it a bit harder than the others, but I didn’t realize to what extent. Although they started well—as in “Yes, we are going to do this” and making all the right noises and getting all the right stuff—it didn’t take long before the “buts” kicked in. One of them, Martin, only got to day 2 before his particular “but” caused him to cave in. It turned out he didn’t just have one “but”—he had a bucket full of them. “But it wasn’t the right time,” “But I had too much going on,” “But I was just so hungry”—and this was on just DAY 2! None of these excuses held any water. He said, “But I had too much going on and it wasn’t the right time.” You tell me who doesn’t have a lot going on? And at the same time you tell me about any 7-day period where “stuff” doesn’t happen, where it appears that “this is the wrong time to be doing this”? Life has a habit of challenging us, and this is good: it’s the very stuff that tests our strength of character and makes us grow as people. However, most people see a challenge as a time to sabotage, a time to “but” their way to yet another failure. Martin also used the “But I was just so hungry” excuse and said, “I just HAD to eat something.” Again I must stress he was only on day 2! Or, to put it another way, he had gone just one night without solid food. He wasn’t physically hungry at all—he can’t have been—he was, after all, getting more genuine nutrition than he had been getting for months. The reality was he had a mental hunger, not a physical one, for refined sugar and refined fat. He was feeling mentally deprived and had a bit of an internal mental tantrum that resulted in the inevitable string of “buts.” The same thing happened with the other friend who “attempted” the program. His “buts” were different, but the reason or “excuses” and the end result were inevitably the same. He lasted one more day than Martin, but that’s still only a little over two days—hardly stretching yourself, I’m sure you’ll agree. Now this friend would never, ever like to admit he has failed at anything. He is a strong person who when he sets his mind to something usually achieves it. So his “but” wasn’t “But I was too busy” or “But I had too much going on” as he knew that wouldn’t wash with me. I have already explained how sometimes doctors and dieticians question the program in terms of nutrition. Unfortunately, we now live in a world where we have such fears about not getting enough of this or that in our diet that it’s all too easy to use this as a “but” excuse. The man in question exercises a lot and decided during the program to do some calculations. He had worked out that most days his calorie intake on the program was 1,000 calories. I don’t know how he worked that out, especially when one small avocado alone contains 275 calories, but, hey, let’s go with it anyway. He figured he was exercising daily to the point where he was burning off 400 calories a day. He did the math and came to the conclusion that he was only having 600 calories a day and therefore it was unhealthy—so he caved in. The reality was that he caved in not because of any genuine lack of calories he was or wasn’t having, but for the same reason as Martin—mental deprivation. He knew he could have increased his intake of juices and smoothies to meet whatever calorie deficit he perceived he required. I even encourage this as you should always get nutrition if you are genuinely hungry. So why didn’t he? Because he had a “forget it” moment, suffered from an instant attack of CBBS, and came up with a suitable “but” to justify his action not only to other people (namely me!) but also to himself. That sounds harsh, but most people skirt around the issue, which makes me immediately think of the famous line from the movie A Few Good Men: Do you want the truth?“You can’t handle the truth.” The fact is that most people can’t handle the truth. Especially when the truth is that most people try to justify their CBBS excuses as genuine reasons. The reality is that there are more than enough calories on this program to sustain the average person, so even with some high-impact exercising every day, you won’t collapse. I know this personally because when I did the 7-day program I ran a half marathon on day 5 as well as working out for at least an hour a day on the other 6 days. I’m not saying this to impress you but to impress upon you that you are not about to waste away on this program. I see this all the time at my retreats—people initially freak out at the suggestion that they will be doing an average of 4–5 hours of exercise a day and consuming just 4–5 juices but then calming down when they find they aren’t collapsing all over the place. The biggest revelation people have on the retreats is just how much the human body can do on what appears to be so little fuel. In fact, we do an hour run/walk, a mini-trampolining session, and Astanga yoga all before our first juice! The “dip” in energy that my friend felt was simply due to the withdrawal from druglike foods and drinks such as white refined sugar and caffeine. It was not caused by a calorie deficiency. In fact, most of the time the symptoms of physical withdrawal people think they get from coming off certain “foods” and “drinks” are often extremely mild. Nine times out of ten they aren’t actually physically deflated but mentally deflated. They are once again feeling mentally deprived and so the tantrum rears its head—and once again the set of “buts” arrives on the scene. Once again though this illustrates that the sugar in fruits and vegetables is not the same as in a doughnut! Martin and my other friend didn’t simply think to eat a load of fruit or a large plate of veggies or an additional avocado-based veggie smoothie, NO, they tucked into the white bread and sweets Why? BECAUSE THE SUGAR IN FRUITS AND VEGETABLES IS NOT THE SAME AS THE STUFF PEOPLE ARE ADDICTED TO! You don’t get withdrawal from apples but you do from doughnuts! I’m far from the only one who has managed to exercise to a high intensity during this juice-only program. I know a girl who also ran a half marathon on day 6, another person who did the backbreaking work of “mucking out” horses for 2 hours a day and doing 45 minutes of mini-trampolining, and many, many, many more who did a lot of yoga, weight-training, swimming, walking, and so on. Most of the juices have celery, cucumber, and apple in them, all of which add up to nature’s finest balance of sodium and potassium—minerals that we lose when working out. These juices not only replenish our stores but also help with any aches, pains, and cramps usually associated with exercise. So the whole “But I’m not getting enough calories” excuse really is flawed. In fact, since the first copies of this book rolled off the press, I have completed the New York and London marathons, plus five half marathons, all on nothing but freshly extracted juice—no “carb loading” necessary. What is a Calorie Anyway? We hear about calories all the time, but ask most people what a calorie actually is and you will see a blank face. A calorie is the amount of energy (heat) needed to raise one gram of water by one degree centigrade. Confused? Me too. Calories are a misguided measurement of what or how much of what we should eat. One example is a simple McDonald’s shake in the US. A 32-oz chocolate triple-thick shake actually has 1,160 calories. In the UK, the TV chef Antony Worrall Thompson created a pie recipe a few years back that was considered so unhealthy that it even had newspaper headlines such as “Is This the Unhealthiest Recipe Ever?” and “Worrall Thompson’s Snickers Pie Condemned as a Health Hazard.” According to the UK Food Commission’s calculations, a single serving of the pie contains 22 teaspoons of fat and 11 teaspoons of sugar and has 1,250 calories—not that surprising when you consider the pie contains 5 Snickers bars! Now, if we go by calories then the average man or woman would only need to consume 1?–2 slices of the pie (or 2 McDonald’s shakes) each day to meet their body’s needs. But even if you know nothing about food, nutrition, and calories, does that make any sense to you? Does anyone honestly believe that on a nutritional or caloric level two slices of Worrall’s Snickers pie would meet anyone’s needs? If we go by my friend’s reason (excuse) for quitting, then I can only assume that if I had put him on a diet of Snickers pie he would have thought it a much safer bet for his health and energy levels than the “live” juices and smoothies on this program. In reality, nutritional needs and caloric needs are completely different. According to “calorie experts” the simple act of pushing your finger on the button of a remote control uses 1 calorie. So, by that theory, if you changed channels on your TV 400–500 times you would burn as many calories as if you ran on a treadmill at a fairly high intensity for 1 hour. I think we all agree that is total GARBAGE! Let’s also not forget that on the Atkins diet people could eat as many calories as they liked in the form of fat and protein yet still lose weight—and they didn’t exercise. We now know that the Atkins diet had several flaws, but I’m only using it here to demonstrate that calories mean nothing when it comes to optimum health. Do you actually know how many calories you consume each day? I don’t know about you but I don’t have a clue and I don’t care—I feel damn good and I’m not wasting away. Some days I eat very little and others I have a mother of an appetite, but so what? I eat according to whether I’m genuinely hungry or not—not because it happens to be 6 p.m. or because I’m caught up in this “Oh I must have so many calories a day” nonsense. If my friend had not been consciously aware of what he had been taught about calories, he would have been fine. However, he was caught up in the belief that what he was having couldn’t sustain him, and belief can be stronger than oak. In the same way that placebos can help and have been shown in some cases to “cure” disease, the converse belief that something cannot work can be just as strong. Just the belief that you will get weak if you think you’re not getting enough calories can be enough to cause you to actually feel weak. BUT, NOTHING! This program is not only nutritionally sound but also calorie sound: the two are not the same. The program is also based on nature’s principles of what calories your body requires and not what we have been conditioned to believe. What you may think you need and what your body actually needs are often a world apart. One of my friends used calories as an excuse and the other used “I had a lot going on,” but I know that no matter what is going on in your life you can, if you stop the negative “buts,” easily complete the program. Like so many others, I have a busy schedule at the best of times and the first week I did this program was no exception. I had to leave my house one morning at 6 a.m. and didn’t return until 11 p.m. I had meetings all day and even had to “do” lunch and dinner with some of the top people from a major worldwide company. Despite this I still kept to the program and had nothing but juices. All it took was a little preparation on the mental and physical front. I made sure I woke up early, made my juices for the whole day, stored them in thermoses, and off I went. Was it ideal? NO. Was it the best available? YES! Were some of the nutrients lost throughout the day? YES. How did I go to lunch and dinner and not feel uncomfortable about not eating? EASY, I just told them what I was doing and that there would always be an “exception” during any 7-day period, so please respect my decision. You will be amazed at just how much people respect anyone who makes a decision and sees it through, especially top people of worldwide companies. I have said that the only way to change your “butt” is to change your “buts.” Instead of “But I can’t because …,” simply change to “But if I could, what would I need to do to make it happen?” Instead of my just saying, “But I can’t because I have to be out all day and do lunch and dinner,” I changed my “but” and asked, “But what would I need to do in order to make sure I could work around it?” As soon as I asked the question my brain came up with the answers. Get up early, make sure you have big enough thermoses, drink plenty of water, and make sure you explain the situation to the people whom you are going to have lunch and dinner with in advance. I also had to do a family lunch on Sunday (day 7). Once again I explained in advance what I was doing. The question is not whether a “special” situation will occur during the 7 days but what you will do when it occurs. There are no reasons why people can’t do this, just excuses. There is also no reason on the planet why you can’t find it easy. There’s more than one way to skin a cat, as they say, and there are always two ways to go about a program like this. One is the way my two friends went about it—the hard way; the other way therefore is clearly … 10 The Easy Way (#) I have said it from the start of this book—and I mention it in all of my books: the single most important aspect of this program is the right psychology, the right way of thinking. If you go into this program without extremely good mental preparation, you may succeed through sheer grit, willpower, and determination, but you won’t make it easy for yourself. It’s more than likely, though, that you won’t reach the end, and before you know where you are you’ll be back eating and drinking the same old junk. This is not what you want and it’s not what I want for you either. What is crazy is that there is no reason on the planet why anyone should find the program hard. I’m not saying that some people don’t find it hard—as you saw with my two friends, some clearly do—but what I am saying is that there is no need to. The reality is that if you do struggle it will only be because of what you say to yourself. That’s it and that’s all. I wish it were more complicated, but the bottom line is, if you sit and gripe about what you think you can’t have you will find it hard, and if you don’t do that you won’t! It really is as simple as that. When I say, “What you think you can’t have,” the reality is that you can have whatever the hell you like. After all, you are the one who is choosing to do this because you want to clean your system and you want the mental and physical rewards that come with it. It won’t make any difference to me, the people up the street, or anyone else for that matter. You want to do this because you want to look and feel damn good. This is what people forget when they change their eating and lifestyle—they are choosing to do it. This is why it makes absolutely no sense at all to go into what is essentially a self-imposed mental tantrum. And isn’t that pretty much all it comes down to? The Power of CAN’T Words are far more powerful that any “physical” withdrawal from druglike foods and drinks. In fact, even with a drug like nicotine, which has been described by some experts as “just as hard to give up as heroin,” the “suffering” that people experience when stopping is caused primarily by words, not the nicotine. The most powerful of all words when it comes to changing what you eat or when on a detox like this is the word CAN’T. I have a great acronym for it: Constant And Never-ending Tantrum It’s this simple: If you say, “I want but I can’t have”—you will suffer. If you say, “I can but I don’t want to have”—you won’t. By removing the “T” from “CAN’T” you have effectively removed the self-imposed tantrum. Let me give you an example. One of the people who was in the focus group called me up on day 4 and said, “Jay, help, I want some chocolate and it’s driving me crazy that I can’t have any. What can you do?” Right away you can hear that it’s clearly a mental craving because the body never craves chocolate. I now hear screams of “ARE YOU KIDDING ME, VALE!” but seriously, it’s the mind that craves chocolate, not the body. As it was a false mental need and not a genuine physical one it was up to her, and not me, to get rid of the “craving.” A mental “craving” is simply a self-imposed mental tantrum and if the tantrum stops the craving does too. With that in mind I simply said that she should go to the store, buy some chocolate, eat it, and call me when she got back. I then said goodbye and hung up. The phone rang again almost immediately and the woman said, “WHAT? Did you just say I should go to the store and buy some chocolate and eat it—are you kidding?” “No!” “Hang on. Let me get this right. I’m on your 7 lbs in 7 Days juice program. You’re the guy who’s into healthy eating and the person who even wrote a book called The Simple Way to Stop Eating Chocolate. And here you are telling me to go and eat some chocolate. That’s not the sort of help I expected!” “Look, if you had called me and said you wanted a banana I would have told you to go and have one. Instead you said you wanted to have some chocolate so I told you to go and have some. What’s wrong with that?” “The reason I’m calling you is because I DON’T WANT TO HAVE ANY CHOCOLATE—I WANT TO COMPLETE THIS PROGRAM” … and, yes, she was shouting a lot by this stage! “Oh,” I said, “so you don’t want any chocolate. Thank God for that. So how are you?” There was then a little silence before she said, “Don’t try to get smart.” But I wasn’t trying to get smart. I was trying to point out that what she had was a self-imposed tantrum caused only by what she was saying to herself. Effectively she was moping around for something that she hoped she wouldn’t have. How nuts is that—moping around for something that you hope you won’t have? Imagine a child kicking up a fuss because he didn’t have a toy but the minute you offered it he started shouting, saying he didn’t actually want it. Imagine if he was feeling deprived without it but didn’t really want to have it—kind of a no-win situation, I would say. This was precisely the position this woman was in and precisely the position all people who struggle put themselves through when changing what they eat or stopping smoking. The cause of her problem was not some genuine chocolate deficiency but rather a feeling of mental deprivation. The way to remove it is extremely simple. This was my reply to her: “Please don’t take this the wrong way, but theonly way to solve your problem is this:either have the chocolate and shutup, or don’t have it and shut up,but whatever you do,SHUT UP!” Although taken aback a little at first, she soon realized what I was saying was true. She didn’t actually want the chocolate, which is why she called. What she wanted was to complete the program and have the tremendous mental and physical results that come from it. And this is precisely what you want too. It is why you have read this far into the book. If you dump the excuses and don’t mope around for things you actually don’t want to have anyway, then it’s easy. If you come up with a bunch of “buts” and start to bitch and feel sorry for yourself, then of course you will find it hard. It’s not rocket science when you look at it. Should I Say Anything or Just Bite My Tongue? Prime examples of just what can happen if not armed with the correct way of thinking are my two friends I mentioned earlier. I have told you about Martin, the friend who only managed to “survive” for two days before “butting” his way to defeat, but what I didn’t tell you was the full story of what happened to him. During the early evening of day 2 he experienced what I now refer to as a “bread head.” This is where he had such a mental craving for bread (in other words SUGAR) that when he went to take a bite he bit so quickly and so hard that he literally bit a hole in his tongue (if you ever see the 7 lbs in 7 Days DVD you will see exactly what I mean). The tongue is an organ that repairs itself perhaps faster than any other and yet even when he woke up the following morning the hole still hadn’t healed. He ended up having to go to the hospital, where he had two stitches! If he had only said the right things to himself he would never have had to bite his tongue. Clearly this is an extremely rare case, even for those people who have no mental prep. What I want you to get from this tale is that he wasn’t suffering physically before he took a chunk of bread; he simply had a mother of a mental craving. The point is that he had a bread head, not a bread stomach. In exactly the same way, the woman who called me had a chocolate head rather than a chocolate stomach. I am pleased to say that after my conversation with the “chocolate head” woman, she was fine and not only completed the 7-day program but also the Phase 2 (#litres_trial_promo) Turbo-Charge Plan as well and dropped 19 lbs (9 kg) in all. The irony is that if she had shut up and had actually had some she wouldn’t have been able to shut up. What I mean is that she would have immediately felt like a failure and it would have driven her crazy. By shutting up and not having some, she went on to succeed. Diet Mentality This is why at the start of this book I mentioned that this approach isn’t a diet approach. Dieting is a mentality. If you feel deprived and are constantly looking at others with envy then you are on a diet; if you don’t feel deprived then you aren’t! It is the feeling of deprivation that creates a diet mentality. I know people who as soon as they start a “diet” immediately start to feel like they are on a diet. This can be as soon as the first morning, even if they are the kind of person who doesn’t usually eat breakfast. The minute they wake up they are conscious that they are on a “diet,” focus on what they can’t have, and immediately enter the world of diet mentality. There is no need whatsoever to spiral into this approach. As long as you don’t suffer from CAN’T, you won’t have a problem and you won’t constantly feel like you are on a diet. You will be aware that you are on Phase 1 (#u06089971-65FF-11e9-9e03-0cc47a520474) of changing your diet, not going on a diet. A World of Abundance Yet an Attitude of Lack Another key mental tool that again appears obvious and easy yet is seldom practiced is that of gratitude. In the West we live in a world of abundance, yet most people focus on what they don’t have, as opposed to feeling grateful for what is available to them. In fact, it appears that the more we have the more unfulfilled we feel. If you feel unfulfilled you inevitably feel empty. People try to fill the empty feeling with all sorts of stuff from food to shopping. It’s all about the instant “hit,” the instant fix of fulfillment. The only problem with this is that true fulfillment is rarely achieved this way and an almost permanent feeling of emptiness is experienced. “The Pleasure of Instant Gratification Is Completely Overshadowed by the Long-term Pain of Regret” An “attitude of gratitude” will make such a difference to you on this program. It moves you from the “I can’t have” childlike mental tantrum to one of empowerment and fulfillment. As we speak there are people around the world walking 20 miles a day to get water, and over half the world’s population lives on less than 80 cents a day. If you have a roof over your head, food for the next week, pretty good health, and clean running water available to you for washing and drinking, you are in the top 8% of the population of the world. Yet most people complain that they are not in the top 2%. Is this a guilt-trip way of looking at things? NO. Is it a way of saying, “Stop whining and griping”? YES! Is it time for some perspective? Again, YES. The truth is that we all need perspective and whether I use David Blaine or the millions of people around the world who would give their right arm to be where you are today is unimportant. I only have two objectives in writing this book: to get people to read it and then do it. You have an opportunity that most in the world can only dream of. For you it’s not even a case of whether the food is available—it’s whether you are going to gripe and suffer from CBBS. Make Life a “Get to,” Not a “Have to.” Remember that you don’t HAVE to do this program, you WANT to do it; you have the opportunity to GET to do it. There is a big difference between “having to” and “getting to.” Even when you say it, don’t you just feel different? If you say, “I have to go out tonight,” doesn’t it feel so different from when you say, “I get to go out tonight”? During the next 7 days you will get the chance to furnish your system with fine liquid nutrition, the chance to clean your body of any toxins and pollution, the chance to get the body you want, to test your character, to grow as a human, to expand your world, to challenge yourself, the chance to take time out from the “I don’t have what I want” feeling-sorry-for-yourself world to one where you can feel grateful. As corny as it sounds, life isn’t about just getting through—it’s about the journey. The same goes for this program. You don’t just want to “hang in there” for a week. You want to have a life too. You don’t have to stay in like a hermit; there’s nothing stopping you from going out and living during this time. All you are doing is not eating solid food for a week, but it’s not as if you’re not being fed. In fact, you will probably be fed more during this program than you have been in years. After a few days you’ll have more energy and time than you’ve had for ages. When I first did the 7-day plan I went to lunches, dinners, parties, and even ran half a marathon—it wasn’t hard. Trying to walk with no shoes in blistering heat for many miles with no water in search of food and shelter is hard. You are doing this to change your life and to feel more fulfilled (and slimmer). There is no faster way on earth to feel fulfilled than when you live with an attitude of gratitude. Your Life Is a Direct Resultof What You Feed Yourself Your life is shaped by what you feed yourself. I don’t just mean what you feed yourself physically: I’m talking about what you feed yourself audibly, spiritually, and visually. Food is just one aspect of health, and what gets beamed into your ears and eyes on a daily basis has a much more profound effect on your mental and physical health than you could ever possibly realize. The biggest influence on our waistlines and health in general (other than food) is something that has taken over many people’s lives almost without their being aware of it. Not only has it taken over their lives, it has become their lives. As physical movement plays a part in this program, and given that the next subject creates more lack of movement than any other, I feel it an extremely important item to include. I can, of course, only be talking about one thing … 11 TV (Total Vegetable) (#) “Half of Americans watch TV and use their cell phone AT THE SAME TIME.” Of all the gadgets in the world today none will hypnotize you and rob you of huge chunks of your life more than television. The average American now watches an unbelievable 5 hours of TV a day. Television is now the most-used babysitter in the West. One third of US children under the age of six has a TV in their bedroom and watch two hoursof screen media each day! But it’s not just our precious time that it sucks from our lives: there are now many reports that show that in some cases watching TV can be just as harmful as the wrong foods and even smoking. I can almost hear the panic in your voice. “OK, Jay, one week of nothing but juice, but are you now saying no TV?” The sad reality is that many people would find it easier to do one week with only juices than to go without TV. Now, don’t panic. I am not suggesting that you stop TV cold turkey or that you stop watching the amount you are already watching—that’s your call. But I do want to share with you some info about TV that hopefully may get you to turn it off and get moving. TV Can Make You Fat! Let me be clear about this: I don’t mean that while you are watching TV you aren’t exercising or moving so you have a greater chance of gaining weight. I actually mean that just by watching TV you have a greater chance of gaining weight than if you sat and did nothing. Before you throw this book in the trash, thinking I have completely lost my mind, please hear me out. A study entitled “Effects of television on metabolic rate: potential implications for childhood obesity” showed that children’s and adolescents’ metabolic rates were “significantly lower” when they watched TV than when they weren’t doing anything. It turns out that the hypnotic gaze of the “life in a box” slows down your metabolism! On average, the children and adolescents in the study burned the equivalent of 211 calories less per day than if they did diddly-squat. The authors of the report concluded: “Television viewing has a fairly profound lowering effect of metabolic rate and may be a mechanism for the relationship between obesity and amount of television viewing.” And what do we do at the same time as watching TV? Yep—eat. Not only do we eat, but we tend to eat more when watching TV than at almost any other time. According to Dr. Aric Sigman, author of the excellent book Remotely Controlled, watching television makes children and adults eat more, even if they are not physically hungry. This is borne out by a study entitled “Television Viewing Nearly Adds an Additional Meal to Daily Intake.” So our metabolism is slower at the very time we consume more food. Another study showed that people who ate their food to calming music and no TV ate much slower and had much less food than those who watched TV while they ate. TV Can Make Your Kids Hyper! Not only can the simple act of watching TV make you fatter than if you sat and did nothing but apparently it can turn your kids hyper too. It seems it is not just sugar and caffeine that can make your kid look like he or she has just swallowed a bucket of Prozac—it’s TV too. In August 1999 a study by the American Academy of Pediatrics (AAP) showed that early TV exposure is associated with problems at age 7 that “are consistent with a diagnosis of ADHD” (attention deficit/hyperactivity disorder). They concluded that the banning of all TV time during the formative years of brain development “may reduce children’s subsequent risk of developing ADHD.” There is no question that a combination of junk TV, junk food, and junk Internet watching (same as TV just a newer version) has a profound effect on children’s behavior and development. There is also no doubt that this same combination has a similar effect on our behavior and our development as adults. Clearly getting rid of the junk food and replacing it with the finest juices on earth will have an incredibly beneficial effect on your body shape and overall health. However, if you get rid of junk TV as well as junk food and replace it with increased physical movement, you will find it has more of an impact on your mental and physical health than you could possibly imagine. Life = MovementMovement = Life Without movement there is no life. In fact, if you aren’t moving at all you are DEAD! It is no surprise that with such a small amount of physical exercise going on and so much sitting on furniture watching other pieces of furniture (TV), so many people do feel, well … dead. The average person spends less than three hours a week doing physical exercise. I don’t mean walking up the stairs or getting up to put a DVD on. I mean real exercise—the sort that makes you sweat. At the same time, the average person spends over 34 hours each week watching TV. One of the many benefits you will find on this program is that when you are no longer numbing yourself with “food” you won’t want to “slump” in front of the TV. You will find, like the vast majority who do this program, that as your body becomes cleaner and your energy level increases you will actually want to exercise more (as unlikely as that may sound to some at this stage). The Gift of Movement As with juices we can also use the “attitude of gratitude” with exercise in order to enhance and enjoy the experience. I am extremely fortunate to have all of my limbs in good working order, but there are many people who don’t. I can honestly say that whenever I ever think I have to exercise I soon change my approach so I get the opportunity to exercise. I feel it an insult not to exercise and eat and drink well. It’s an insult to have the gift of movement and not use it and it’s an insult to have fresh produce available and the opportunity to extract the fine juices from it and not do it. It’s even more of an insult not to eat it and then complain about eating too much of the other stuff. When it comes to exercise, again the excuses start, but we can all do something. My motto is simple: If you can move—then move! I love using my mini-trampoline. It’s a soft-bounce trampoline and very different from the usual ones you find. I stock up my MP3 player with some good pop music and I’m bouncing like a crazy thing. I also love soccer, tennis, swimming, and just about any game. On the retreats I always introduce some kind of physical activity—it just makes it more fun. I want people to think, “I get to play today,” instead of thinking, “I have to exercise.” Remember, when you make life a “get to” rather than a “have to,” true joy and fulfillment are yours for the taking. You get to enjoy the journey too. At the retreats we have group mini-trampolining sessions. It’s such an amazing way to get into shape and other than swimming it’s the only exercise on the planet that uses every single muscle! Rebounding even has NASA approval: “Rebound exercise is the most efficientand effective exercise yet devised by man.” But that’s my bag—you may choose something completely different. I know a lot of people who hated running but now love it. It’s amazing what some good music and an attitude of “running is a wonderful opportunity to have some me time and let my thoughts just run away” can do. They now think running is a get to and not a have to—and that’s the key to whole program. I have done all I can do. Now it’s your call. You have the opportunity to read the rest of the book and do a program that could well change more things in your life than just your stomach. I love to hear the feedback, so please let me know how you do. Whether it’s via e-mail, letter, or video diary, the juicy team never tires of the inspirational stories. So until I either read your letter, see you on video, or meet you personally at a retreat, I will leave you with some final words. Most people talk a great life, but very few act in order to change. If you are going to do it, then do it—don’t talk about it. When I hear people saying, “I’m thinking of doing …” my eyes just glaze over—it means nothing. But when I hear someone saying, “I’m in the middle of …” or “I’ve started the …,” I’m all ears. On that note I’ll leave you with the words of Johann Wolfgang von Goethe, who puts the whole thing in a nutshell: “Whatever you CAN do,or dream you can do, begin it.BOLDNESS has genius,power and magic in it.Begin it NOW.” NowREADtheRESTof theBOOK! 12 All Will Be Smooth … if the Prep Is Right! (#) Years ago, I used to be, among many other things, a painter and decorator. The one part I hated more than any other was filling the holes, sanding down, stripping old wallpaper off the walls, and so on; in other words, I hated the preparation. However, if I didn’t spend time preparing correctly I would never get the result I was looking for. The best part of decorating is in the application—watching the paint go on and seeing the transformation from old to new. The worst part is seeing the lumps, bumps, and cracks coming through if you didn’t prepare properly. The same applies with this program. The best part is the application—the feeling and seeing the transformation from old to new. And without the right preparation, you simply will not do the program to the letter and, as with decorating, you’ll soon see the lumps and bumps! This 7-day program requires the right application: And this will only happenwith the right preparation! “One of the most important rules of Personal Effectiveness is the 10/90 rule.” This statement comes from the excellent book Eat That Frog by Brian Tracy: “The first 10 percent of time that you spend planning and organizing your work, before you begin, will save you as much as 90 percent of the time in getting the job done once you have started.” Preparation,Preparation,Preparation Preparation is without question the key to making this plan as easy as possible. It is also the key to making sure that the 7-day program becomes a catalyst to a lifelong healthy lifestyle instead of “yet another diet.” This is why I keep going on about making sure you read the entire book before you start because it is incredibly important to have the correct preparation in order to make the program easy and even enjoyable (as alien as that may sound at this stage). If, for example, you wake up on the first morning of the program and you have to rush out and store for everything you need, the chances are you will be overwhelmed and throw in the towel at the first hurdle. By reading the book, making sure you have everything you need, and planning and organizing the week, you will save yourself at least 90% of any stress or hassle you would have had to endure without getting yourself prepared. So with that in mind I have tried to make life much easier by introducing … 13 The Juice Master’s 7 lbs in 7 Days Super Juice Pack (#) When testing this program on myself and others, I asked for as much feedback as possible in order to make the program as easy as possible. Everyone mentioned that a DVD showing exactly how to make each juice and smoothie, a coaching audio CD to keep motivated, and some kind of wall chart that had all the day-by-day juices and smoothies for easy reference would be extremely useful. They also mentioned that if there were some kind of pack that contained all of the main supplements in order to save time shopping and hunting, that would also be extremely helpful. So, after listening very carefully to all the feedback, we put together a “7 lbs in 7 Days Super Juice Pack.” The pack includes the motivational 7 lbs in 7 Days CD; the 7 lbs in 7 Days DVD (which shows you how to make all of the juices in the program, gives many juicing tips, including how to work and clean a juicing machine and how to make a juice in super-fast time, and also has some footage of people who have done the program so you can see the results for yourself before you even start); a handy-size 7 lbs in 7 Days color-coded wall planner (with all the juice/smoothie recipes and the order in which to have the juices); some good-quality wheatgrass, spirulina, some Juice Master’s Super Greens and a Juice Master Flask—perfect for storing your juices. The pack not only takes some of the legwork out of getting prepared, but also the CD and DVD are designed to keep you focused, motivated, and fully educated so that you actually complete the program. You will save money too as the items work out to be much cheaper when in the pack than bought individually. You can then re-use the DVD, CD, and wall chart in the future when you do the program again … and again. I’m also a great believer that if a job’s worth doing it’s worth doing right; if you get the pack you are sure to give yourself every chance of making sure you do it right. It’s funny how many people will invest huge amounts of money on external personal hygiene but will rarely make any sort of investment in their inner sanctuary. The irony of this is that the external appearance is often a direct reflection of what’s happening on the inside. If you have a smartphone or tablet you can now get the 7 lbs in 7 Days app. This has all of the videos, the audio coaching, all of the recipes, and an auto-generated shopping list. The app is perhaps the best companion to the book you can get and, although the DVD is over two hours long and has much more visual content than the app, the app is incredible value and for many invaluable. Having said all of that, please remember that the 7 lbs in 7 Days super juice program can still be done without the pack or the app. I wish to make that very clear to all. I have added supplements because I cannot guarantee the quality of fruit and vegetables you will be getting. Not everyone reading this will be able to get hold of good locally grown organic produce and the added finest quality food supplements (not vitamin and mineral pills!) will make sure as well as the juices, you have a powerhouse of nutrients going into every cell in your body. Also, I put the pack and app together because the majority of people who have already done the program have asked for all or various aspects of it and I was asked by just about everyone if I could turn it into an app. I want to make this as easy for you as possible and, in today’s busy world, I know that if you can just pick up the phone or have a click on your mouse and get everything you need, it’s one less thing to have to think about. If you have the book, the pack, a juicer, and a blender you’re good to go! There will of course be people out there who will think I am selling here, and that’s you’re call if that’s the case. But I do not care what juicer you buy, what brand of spirulina, you get or if you get the DVD or wall planner or download the app—I just want you to get the results hundreds of thousands of people have already gotten over the years using this program and some of these items just make success much more likely. The juicers I recommend, for example, can mean the difference between success and failure alone. If you have a old juicer where you have to cut everything up and it takes forever to clean, then the chances of your getting on board with a juicing lifestyle will be much more unlikely than if you invest in a juicer that takes whole apples and is super fast to clean. Again, it’s your call what juicer you get and whether you include the supplements (please remember not all powders are produced the same!) but whatever you do, do whatever it takes to do the one-week juice-only program as it was intended to be done—the results will blow you away! To make sure you have all you need, here is a full and comprehensive list of everything you will need for the next seven days and beyond … 14 All the Juicy Stuff You Will Need for the Program (#) • A juice extractor. I get juicers sent to me from all over the world and I must say I have received my fair share of garbage. Whenever I put my name to a product I always like to make sure that it is good value. At one time this was out of my hands and a juicer with my name on it hit the shelves—it didn’t help my reputation. The good news is that I’m now in full and total control of which juicers and blenders have my endorsement. There are a few different types of juicers (see “Which Juicer? (#litres_trial_promo)”) and I recommend just a couple that can do the job properly. • A good blender/smoothie maker (see “Which Blender/Smoothie Maker? (#litres_trial_promo)”). Many people already own a great blender, so look in your kitchen first because you don’t want to double up unnecessarily. • Wheatgrass. You will either need a wheatgrass juicer and a tray of ready-grown wheatgrass, wheatgrass powder, or a Juice Master Wheatgrass Kit. There are several ways to get the goodness of this super food into the program. (See here or visit www.juicemaster.com (http://www.juicemaster.com).) Once again this is not compulsory, but as I have no idea of what quality fruits and vegetables you will have access to for the program, I highly recommend adding the supplements where possible. Wheatgrass, in particular, shouldn’t be left out if you can afford it. • The 7 lbs in 7 Days CD. This can be bought separately and is a very good mental tool to help with the program. Clearly this is optional. (See “The Power of a Coach (#litres_trial_promo),”.) Remember this same coaching is on the app, so if you are downloading the app you will not need this. • Juice Master’s Ultimate Superfood. (By the time you read this the name might have been changed to Juice Master’s Super Greens. This is due to a European Union ruling coming in where the term “Superfood” will no longer be able to be used.) I wish to make clear here that all the supplements are OPTIONAL. JM’s Super Greens are a mixture of dried green juices and food. It is not a vitamin or mineral pill but rather a combination of natural food ingredients that also happen to be loaded with antioxidants, vitamins, and minerals. You can clearly do the program without it, but as I am unsure as to the quality of the fruits and vegetables you will be using, I fully recommend it as part of the program and beyond. In addition to what the program says, you are free to mix with some water and drink throughout the day. This gives you two reasons to drink: one to keep hydrated and two to get some good alkalizing nutrients into your body during the program on top of the juices and smoothies. (Visitwww.juicemaster.com (http://www.juicemaster.com)for details.) Please note there are many other “greens” on the market and some extremely good ones, such as Udo’s Beyond Greens and Inner Light. I personally wanted an amazing-quality product that would dissolve completely even in water, and JM’s Super Greens does just that. • Good-quality acidophilus bacteria capsules.Good-quality friendly bacteria are again optional but I would highly encourage this one. Most people have an overgrowth of Candida in the gut and a great deal of good bacteria has been destroyed. This needs to be replaced and those ubiquitous small containers of yogurt are not going to do the trick effectively. Simply get some live acidophilus in capsule form and empty the contents into a juice. It can be purchased in all good health food stores. • Spirulina. You can buy this super food from any good health store or on the website. (See “Spirulina (#litres_trial_promo),”.) • Mini-trampoline. If you are going to get a mini-trampoline it’s worth investing in a really good one. There are several models I recommend but be careful of cheap “rebounders” as they can “jar” your joints and have the opposite effect of what you are looking for. At our retreats we always use a mini-trampoline as part of the program and I cannot recommend this form of fun exercise enough. I am almost as passionate about rebounding as I am juicing. See website for recommendations. • A portable music player. Clearly this is optional, but there is no question that you will always do that little bit more when a good track comes on. Personally, I would do about half or less of the exercise I do without the power of good music. Any MP3 player is worth the investment—the iPod being the most famous, but there are other great ones on the market. • A good thermos. One of the main problems with thermoses is the smell and “taint” that tends to be left after storing juice for a while, no matter much you clean them. This is why I have put the Juice Master stamp of approval on Sigg flasks, which have a hygienically coated interior to avoid tainting. (Seewww.juicemaster.com (http://www.juicemaster.com)for a Juice Master branded Sigg Flask.) • Fruits and vegetables. Read on for the full shopping list … 7 lbs in 7 Days Shopping List This can be downloaded free from www.juicemaster.com (http://www.juicemaster.com), or if you have the 7 lbs in 7 Days app you can use the auto-generated shopping list. This enables you to shop by day or set of days and press “generate shopping list”—and it works it all out for you. Don’t you just love new technology! Shopping List for Days 1–3 Get the following items the day before you start the program: • A copy of The Juice Master: Turbo-Charge Your Life in 14 Days. This is optional, but it is highly recommended, especially if you want to do Phases 2 (#litres_trial_promo) and 3 (#litres_trial_promo) effectively. The idea is for you to start reading the book on days 3/4 and have it finished by day 7. The book will be extremely valuable not only because it outlines the best way forward from the 7 days, but also because it will help keep you in the right frame of mind while you are still on this first part of the plan If you already have this book, please make sure you follow the instructions and re-read it from days 3–7. The book is available in all good bookstores and on the website. • 2 lemons—wax free if possible • 6 limes • 3 ripe avocados • 35 apples—not Granny Smiths; they just don’t juice well • 3 medium pineapples • 2? cucumbers • 5 carrots • 4 sticks of celery • 1 head of broccoli • 1 raw beet • 1 zucchini • A stem of fresh ginger • 7 oz (200 g) natural unsweetened organic yogurt. If you are vegan or otherwise completely dairy free you can use soy yogurt with friendly bacteria. • 1–2 trays of freshly grown wheatgrass, wheatgrass powder or—see www.juicemaster.com (http://www.juicemaster.com) for more details. • 3.5 oz (100 g) bottle spirulina—this can be found in all good health stores or at www.juicemaster.com (http://www.juicemaster.com). • 1 bottle of Juice Master’s Super Greens (or “Superfood” as it may still be called when you read this book)—this is optional, but if you do buy a bottle it will last you well over a month. See website for details on this. • 1 bottle of high-potency probiotic (friendly bacteria) capsules—I recommend either Udo’s Super 5s or Super 8s and these can be found in all good health stores or on the website. If you can’t get Udo’s, there are several other good brands. • 1 bag of watercress • 1 bag of kale • 1 bag of spinach • 1 bag of parsley • 1 bag of alfalfa sprouts—these can be hard to get, so simply leave out if you can’t get them; it doesn’t make or break the program. • 1 bulb of fresh fennel—optional, to make fresh tea • A few sprigs of fresh mint—optional, to make fresh tea • 3 good pinches of cinnamon • 1 banana • Ice cubes. Clearly you make these but you do need to have plenty ready—veggie juice really does taste soooooo much better when cold! Shopping List for Days 4–7 • 2 lemons—wax free if possible • 4 limes • 2 ripe avocados • 39 apples—not Granny Smiths • 2 Golden Delicious apples • 4 medium/large pineapples • 3 cucumbers • 1 carrot • sticks of celery • A head of broccoli • 1 raw beet • 1 zucchini • A stem of fresh ginger • 16/18 oz (450/500 g) natural organic yogurt • 1 small bottle of cinnamon powder • 1 bag of watercress • 1 bag of kale • 1 bag of spinach • 1 bag of parsley • 1 bag of alfalfa sprouts—these can be hard to get, so simply leave out if you can’t get them • 1 bulb of fresh fennel—optional, to make fresh tea • A few sprigs of fresh mint—optional, to make fresh tea. Phase 1 The 7 lbs in 7 Days Plan (#) DAY 1 (#) To get your stomach fired up I highly recommend waking up each morning of the program to some hot water with lemon. Simply get a slice of wax-free lemon, put in a mug, and pour some hot water over it. You are welcome to drink as many of these as you like each day. At night I would recommend changing to hot water with fresh fennel or fennel teabags. Juices ’n’ Smoothies (NOTE: Since the times I have set out in the plan might not exactly fit in with your plans and lifestyle, please fill in your own meal and break times in the spaces provided.) Juicy Exercise for Day 1 Juicy Comments for Day 1 Drink your juice slowly! This is for the whole program. Always “chew” your juices in the mouth to allow for the enzymes in your saliva to act with the food. It also gives time for a signal to be sent to your stomach telling it to get ready for food. Initially, some people feel tired on the program, although many don’t. For those who do it is often because their body no longer has the false stimulants such as caffeine and sugar to help “fire” their systems throughout the day. Often what they are feeling is their real health and genuine energy levels. If this is you, don’t worry; what you will find amazing is just how quickly your body starts to use its own juicy resources for energy instead of relying on short-term druglike “pick-me-ups.” Although you are only on juice and smoothies, don’t panic that you will collapse if you do some exercise. In fact, the opposite is true. A good walk, run, rebound, yoga session, or whatever helps clear your lymphatic system of dead cells, stimulates and focuses the mind, is a wonderful stress reliever, and actually gives you more energy. What level of exercise you do is up to you, but as always use your common sense in terms of what YOU are capable of and comfortable with. Juicy Tip:Make the “Hot ’n’ Spicy”—it’s delicious! DAY 2 Juices ’n’ Smoothies Juicy Exercise for Day 2 Juicy Comments for Day 2 If you are hungry for bread, pasta, and the like, remember: It’s Not Physical—It’s Mental! On a physical level, your body is getting plenty of essential good fats, amino acids (building blocks of protein), carbohydrates, vitamins, minerals, water, and enzymes. If you find you are craving anything just remember it is your mind that is hungry at that point, not your body. Whatever you do, “Don’t do a Martin”—that’s my friend who had such a mental craving for bread that he bit a piece so hard and fast on the evening of day 2 that he actually bit a hole in his tongue! The only reason he had the craving was because he was not in the right frame of mind first. He attempted to do the program with no mental preparation at all and he found it incredibly hard because of it—to the point of ending up in the hospital! Don’t panic. If you have followed my advice and read the book first, you will be both physically and mentally prepared and fully aware that you are choosing to do this because YOU want to. I have added a 15-minute workout today. If you are going to feel any “detox” effects then this is usually the day that they hit. This is why getting as much air into your body and moving it as much as possible—as well as getting the juice/smoothies—is of paramount importance. Headaches are the most common complaint, usually caused by caffeine and refined sugar withdrawal, but it is advised that you don’t use any sort of drug during the program (unless already prescribed by your doctor) as you are looking to clean your system of toxins and get back some raw juicy energy! DAY 3 Juices ’n’ Smoothies Juicy Exercise for Day 3 Juicy Comments for Day 3 SHOPPING DAY! You may have found that, much to your surprise, you haven’t had all of the juices you could have had over the last two days. What may have surprised you even more was that this wasn’t due to lack of time but because you genuinely weren’t that hungry. This comes as a real shock to most people, but if you recall I did say that most people are overfed but undernourished. Once the system starts to get raw “live” nutrients in a liquid form it begins to be truly fed on a cellular level. This means that although you are consuming less you are being fed more. In fact, you may have more provisions in your fridge than you had anticipated. If so then instead of buying all of the items on today’s Shopping List (see here) you may need to adjust it accordingly. I’m also aware that some people will have had all the juices and, given the chance, would have drunk even more. Either way, tonight is shopping night, so get prepared for the following four days in order to make sure you complete the program. Juicy Tip:If you are choosing to read the Turbo-Charge Your Life book as part of your Phase 2—start tonight! This will be perfect timing to have it finished by day 7 so you can start Phase 2 on day 8. DAY 4 Juices ’n’ Smoothies Juicy Exercise for Day 4 Juicy Comments for Day 4 Always remember, you are free to chop and change some of the juices. If you are a little tired of a particular smoothie or juice, then have one that takes your fancy. Although they have been carefully planned to give maximum nutrients and reduce any physical withdrawal or discomfort, I have found that if your mind starts to get “fed up” the program can collapse. So if you do want to change one or two juices to your favorite or to one of the extra recipes (see here), feel free. Juicy Tip:If you need a little inspiration, re-read some of the testimonials, watch the DVD or listen to the 7 lbs in 7 Days motivational CD or coaching on the app. DAY 5 Juices ’n’ Smoothies Juicy Exercise for Day 5 Juicy Comments for Day 5 Most people start the program on a Monday, so I’m assuming today will be Friday for you. If it is, you may well notice a “Friday feeling” starting to creep into your head by mid-afternoon. This is the head that says, “Forget it, it’s Friday. Life’s too short …” and so on and so on. Personally, I found my energy was through the roof on this day and most people are the same. I even ran a half marathon with just one juice in my system! The mind is your most powerful tool for success or failure. Your body is loving it—trust me, that’s a given—and your mind should and can love it too. The only thing that can possibly make this difficult is if you start to bitch and moan to yourself about what you think you can’t have. You can have what you want, but what you actually want is “live” juices that will flush your system, feed your cells, and help you on the journey to the land of the slim, trim, and healthy—so don’t ever say you can’t. If in doubt ask yourself: • “How will I feel if I wake up tomorrow morning having failed?” Then ask: • “How will I feel when I wake up tomorrow and have succeeded yet again?” It’s only 7 days and anyone can do anything for 7 days. In the UK a famous comedian named David Walliams swam the River Thames for charity—it took him 8 days! DAY 6 Juices ’n’ Smoothies Juicy Exercise for Day 6 Juicy Comments for Day 6 This is Saturday for most and as you can see I’ve changed your juicy breakfast slightly to a Passion 4 Juice Master. Trust me, this will be a most welcome change. You are almost there, but you aren’t there yet. Five days is good—make no mistake—but this is a 7-day program. Juicy Tip:Always be grateful for the liquid fuel you can have and not the stuff you may feel you can’t. Remember, you can have whatever you like, this is YOUR choice and you are choosing to have freshly extracted juices to clean your system, test your character, and change your body shape. DAY 7 Juices ’n’ Smoothies Juicy Exercise for Day 7 Juicy Comments for Day 7 With the risk of sounding patronizing—GOOD JOB! You are on the final day of juicing and tomorrow you actually get to use your teeth. What is funny is that by this stage people aren’t craving junk, but their mouths are literally watering for a large salad and some rice and perhaps some fish or chicken. This is why going on to the Phase 2 (#litres_trial_promo) Turbo-Charge Plan is so easy. Compared with a week of nothing but juices, it seems like a banquet! I sincerely hope that if you choose to weigh yourself tomorrow morning you have achieved your initial weight-loss goal (BUT DON’T WEIGH YOURSELF TODAY!). I say “initial weight loss” as I hope this is a catalyst to a lifelong change for you. If you haven’t done this program to lose weight but simply to clean your system and gain more energy, again I hope you have gotten the result you were looking for. I look forward very much to hearing your story. Congratulations!You have now taken an extremely important step to Supreme Health—and a Sexy Body! Your Juicy Journal (#) Throughout the week you may find it very useful to keep a diary of your progress. This will be particularly rewarding and satisfying to look back on, as well as being very useful for when you repeat the 7 lbs in 7 Days program in the future. We also love the juicy feedback, so please keep a few notes and let us know how you do. Before you start the plan it is imperative to know your weight and measurements so you will genuinely be able to evaluate your weight loss and celebrate your success. I advise you to weigh yourself the first morning of the program (usually a Monday) before you have a juice; and weight yourself again on the morning after the 7 days (day 8). 7 lbs in 7 Days Body Stats General comments about your current state of health: I always love to hear about juicy success stories. Please e-mail your juicy stats to [email protected] DAY 1 Today was hopefully fairly plain sailing. You should have enjoyed the novelty of just juicing and your system should feel a little emptier. How did you find your first day of juicing? What were the juicy highlights? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 2 For some people today can be the hardest day; for others it is a breeze. Either way, having completed 48 hours you should feel great and the rest of the week should now be a piece of cake—well, not literally! What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 3 By now you should be feeling really juiced! Hopefully you will be starting to notice a little weight loss as well as an increase in your energy level. If you haven’t noticed anything yet, then don’t worry, you will—just be patient. Remember, a watched pot never boils! What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 4 You are over halfway there now and you certainly have the finish line in your sights. More importantly, by now you should be settled into a great rhythm and realize just how easy and enjoyable it would be to incorporate juicing into your daily diet long after this plan is over. What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 5 For many of you, today will be Friday and you might be being seduced and persuaded into indulging in fruit of the fermented variety—otherwise know as alcohol! Keep focused and remember you are choosing to do this: you don’t have to do it; you want to do it. What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 6 It’s the next-to-last day, and you must be feeling terrific by now! Your body and mind are accustomed to your new regime and you have probably discovered there is genuinely no hunger. Many of you may only be having three or four of the juices per day yet still feel fulfilled. This is because your body is being nourished on a cellular level above and beyond its wildest dreams—your stomach should also be feeling a lot flatter! What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? DAY 7 Wow, it’s the last day. Just how juiced and empowered do you feel? What were the juicy highlights today? How did you get on with the juicy exercise? How long did you do? How did you feel? How would you rate your overall energy level? (points out of 10) Any other juicy comments? Your Juicy Recipes! (#) Juice Master’s Super Juice Juicy Ingredients ? lime—peeled 2 Golden Delicious or Royal Gala apples ? pineapple ? medium cucumber ? ripe avocado 1 oz (28 g) of fresh wheatgrass (for other wheatgrass options, see “Wheatgrass,”) 1 level teaspoon of spirulina 1 capsule of acidophilus bacteria powder Ice cubes Juicy Instructions Juice the apples, pineapple, cucumber, and lime. Put the avocado flesh into a blender along with the ice, wheatgrass, spirulina, and the friendly bacteria powder. Blend everything until smooth. Pour and enjoy! Why It’s Sooooo Super! This juice is exploding with some of nature’s super nutrients, enzymes, antioxidants and amino acids. Wheatgrass and spirulina are two true “super foods” which both contain a distinguished array of vitamins and minerals. The wheatgrass is also a rich source of chlorophyll, the undisputed top provider of “liquid sunshine.” It is excellent at improving the function of the heart, the vascular system, the intestines, and the lungs, as well as detoxifying theblood and theliver. Spirulina is a phenomenal alga; it is supreme at harvesting the sun’s energy and has been growing naturally for more than3.5 billion years! It has been found to contain one of the most concentrated amounts of nutrients, phytonutrients, and antioxidants of any plant. This juice is exceedingly filling because of the addition of the avocado, which provides the body with the perfect balance of essential fatty acids—the “friendly fats” that are vital for the body! Both the cucumber and the lime are terrific at cleansing the body and are great for hair, skin, and nails. Juice Master’s Super Detox Juice Juicy Ingredients 2 Golden Delicious or Royal Gala apples ? cucumber 1 stick of celery 1 small handful of spinach Ice cubes 1 heaping teaspoon of “JM’s Super Greens”—if you don’t have these, replace by juicing a handful of mixed green leaves (watercress, parsley, lettuce, etc.) Juicy Instructions Juice the apples, cucumber, celery, and spinach. Pour into blender, then add ice and Super Greens. Blend for about 1 minute or until smooth. If you use mixed green leaves instead of the Super Greens, simply juice these along with the other ingredients and the add the ice. Why It’s Sooooo Cleansing! This is fantastic for detoxing and cleansing the system. The celery provides the body with sodium, potassium, iron, calcium, phosphorus, magnesium, vitamin B, and vitamin C. Another smart property is that it helps flush the body of excess carbon dioxide and reduce acidity in the system. Cucumber is an excellent diuretic and system cleanser; it’s packed with vitamin B, folic acid, and calcium and may help to reduce cholesterol. This juice is exceedingly good for the body. Not only is it packed with vitamins and minerals, but it is also abundant in antioxidants and even has antianaemic and anticancerous properties. Juice Master’s Super Chute Juice™ Juicy Ingredients 2 Golden Delicious or Royal Gala apples A small chunk of carrot ? stick of celery 1 large handful of mixed green leaves—watercress, kale, parsley, spinach, and whatever other green leafy vegetables are available 1 inch slice of cucumber ? inch of broccoli stem 1 small handful of alfalfa sprouts—found in any good health store ? inch slice of unpeeled raw beet ? inch slice of zucchini Конец ознакомительного фрагмента. Текст предоставлен ООО «ЛитРес». Прочитайте эту книгу целиком, купив полную легальную версию (https://www.litres.ru/jason-vale/the-juice-detox-diet-3-book-collection/?lfrom=688855901) на ЛитРес. 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